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PPC & Google Shopping

For an online store with multiple brick-and-mortar locations

Google Ads Google Shopping
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The Background

Alltype Roofing is a fast-growing South London-based roofing supply company with 12 depots and revenue of £20+ Million per annum.

Alltype Roofing Google Shopping review

The Challenge

To launch a new e-commerce website, Alltype Roofing needed to:

  1. Initiate and grow online sales
  2. Increase footfall and sales at brick-and-mortar locations  
  3. Increase large account portfolios

The Strategy

Google Shopping & Search ads

Their new e-commerce site was launched in March 2021 and in June we started Google Ads with an astonishing return on investment within the first month. Sales have continued to grow as we refine and optimise campaigns.

We’ve used multiple Google Shopping campaigns, Search campaigns and Local Inventory Ads to achieve this, taking a 360 approach to generating online sales and driving footfall without one cannibalising the other.

Consultation on best practices and SEO

We advise Alltype Roofing on SEO and conversion optimisation and liaise with their developers to improve clean coding, best practices, and how they can increase page speed.

The Results

Return on investment stands at 1203% in online sales. However, we run Local Inventory Google Shopping campaigns and Search campaigns that drive footfall to their depots, which is notoriously hard to track. As a result, the ROI is conservative and is more likely closer to 3000%.

ROI
1203%*

Estimated actual ROI
3000%

Just FYI, we're a Google Partner.

As an official Google Partner agency, you know that you are working with expert digital marketers who have proven their expertise.

Google Ads Partner

Results driven.

Do you appear in Google Search when potential customers are searching for your products?

Drop us a message or chat with us online if you need help with your digital marketing – we are able to work with you on anything from Google Ads to Search Engine Optimisation, and everything in between.

We can even provide you with a detailed Google Ads audit free of charge.



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As an official Google Partner agency, you know that you are working with expert digital marketers who have proven their expertise. Add our regular Google Ads certification and training to our many years of experience and you know your media budget is in safe hands.

Frequently Asked Questions

How much does PPC cost?
This depends on many variables - what platform the ads will be running (Google Ads, Facebook), what type of advert you'll be running (Search, Video or Display) and what your objectives are. During our proposal process, we'll run simulations and estimate a monthly budget to meet your marketing objectives.
How much does Byte Digital charge for PPC management
We base this on how many hours we need to manage your account on a monthly basis.
How do you measure success?
You tell us your marketing objectives and KPI's and we'll tell you how to reach them. We'll run simulations, set out expectations and how they will be measured.

Contact us

If you'd like to know how we can improve your performance, you can request a free Google Ads audit.



Running Google Ads