We have a long-standing partnership with NHS South East London Integrated Care System (ICS/ICB) and have successfully executed a variety of NHS marketing campaigns for them. These include digital marketing campaigns and critical initiatives such as Childhood Vaccinations, COVID-19 Vaccinations, and Flu Vaccinations. Our involvement in recruitment campaigns and strike action campaigns demonstrates our ability to address sensitive and complex public sector issues with tact and precision.
We have employed a diverse range of platforms to effectively disseminate our messaging, utilising Facebook, Instagram, YouTube, Display, Google Search (PPC), and Spotify Ads. Our approaches have been innovative, incorporating Poll adverts and user surveys to better understand and segment audiences based on their responses. This invaluable data-driven approach provides us with actionable insights to refine our targeting and tailor future campaigns. Our strategies include creative targeting techniques such as affinity, in-market, language use, and translation, all geared towards reducing health inequalities within communities and ensuring that our messages resonate with a wide and diverse audience.
We’re not just a media buying agency; we thrive on creativity and innovation. Our agency has a strong multimedia team that specialises in creating impactful visuals, videos, voice overs and animations.
Beyond our work in the public sector, we have also excelled in the private sector. We have executed recruitment campaigns on platforms like Facebook and YouTube for Home Carers on behalf of Nightingales Home Care. This experience has equipped us with a versatile skill set that can be applied to effectively target and engage specific demographics.
We work closely with dental surgery’s to increase their leads through Google Search (PPC) campaigns. This demonstrates our proficiency in utilising data-driven strategies to maximise visibility and drive conversions.
Our agency has a deep understanding of the healthcare sector’s unique challenges and sensitivities. We are well-versed in conveying complex healthcare information in a clear and accessible manner, ensuring that critical messages resonate with the intended audience.
We pride ourselves on being client-focused, which means that we prioritise understanding the specific needs, objectives, and challenges of our clients. Our ability to tailor our strategies to the unique requirements of each campaign ensures that we consistently deliver results.
Spotif Ad for NHS Childhood Vaccinations
Spotify Ad for NHS App
The NHS SEL ICS CIMMS campaign aimed to achieve several key objectives, focusing on influencing parents of unvaccinated children aged 0-15.
Beyond reaching the general public and maximising return on ad spend (ROAS) through optimised app downloads, we actively targeted those in IMD areas and cohorts who may be unaware the app even exists, aiming to drive positive change and reduce health inequalities.
The NHS 111 Mental Health Awareness campaign aimed to increase awareness of the NHS 111 helpline for mental health support. The focus was on reaching underserved communities and promoting the availability of urgent care through the service.
Results driven.
Drop us a message or chat with us online if you need help with your digital marketing – we are able to work with you on anything from Google Ads to Search Engine Optimisation, and everything in between.
We can even provide you with a detailed Google Ads audit free of charge.
As an official Google Partner agency, you know that you are working with expert digital marketers who have proven their expertise. Add our regular Google Ads certification and training to our many years of experience and you know your media budget is in safe hands.
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If you'd like to know how we can improve your performance, you can request a free Google Ads audit.
