NHS case study screen

The South East London Integrated Care System (South East London ICS) is a partnership of organisations responsible for health and care services in south east London. Their mission is to make the greatest possible contribution to the health and wellbeing of people living in Bexley, Bromley, Greenwich, Lambeth, Lewisham and Southwark.

The partnership brings together the NHS, local government, partners and an NHS Integrated Care Board.

South East London ICS is a vehicle for system transformation and reducing health inequalities and achieving system sustainability. As a result, increasing public and partner awareness and understanding of the newly formed Integrated Care System is critical.

Extensive Experience in Public Sector Campaigns:
We have a long-standing partnership with NHS South East London Integrated Care System (ICS/ICB) and have successfully executed a variety of campaigns for them. These include critical initiatives like Childhood Vaccinations, COVID-19 Vaccinations, and Flu Vaccinations. Our involvement in recruitment campaigns and strike action campaigns demonstrates our ability to address sensitive and complex public sector issues with tact and precision.

We have employed a diverse range of platforms to effectively disseminate our messaging, utilising Facebook, Instagram, YouTube, Display, Google Search (PPC), and Spotify. Our approaches have been innovative, incorporating Poll adverts and user surveys to better understand and segment audiences based on their responses. This invaluable data-driven approach provides us with actionable insights to refine our targeting and tailor future campaigns. Furthermore, our strategies include creative targeting techniques such as affinity, in-market, language use, and translation, all geared towards reducing health inequalities within communities and ensuring that our messages resonate with a wide and diverse audience.

NHS digital ads review

The NHS SEL ICS CIMMS campaign aimed to achieve several key objectives, focusing on influencing parents of unvaccinated children aged 0-15.

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