{
  "record_version": 1,
  "published_date": "2026-10-20",
  "owner": "Byte Digital",
  "purpose": "Accumulating first-party evidence of AI recommendations, citations and factual representation",
  "method": {
    "platform": "ChatGPT web",
    "account": "Logged out; fresh conversation for each observation in the same browser session",
    "model": "Default; exact model not displayed",
    "search": "Web search explicitly requested in each prompt; answer returned source citations",
    "market": "UK, specified in prompt; physical IP location not independently checked",
    "language": "English (UK)",
    "brand_seeded": false,
    "brand_url_supplied": false,
    "replicates_per_prompt": 3,
    "completed_observations": 6,
    "failed_attempts": 0,
    "regenerations": 0,
    "selection": "All six planned observations retained, including all outcomes. No follow-up used to steer a recommendation.",
    "operator": "Byte-commissioned, AI-assisted browser checks; not an independent third-party assessment",
    "limits": "A same-day sample of two prompts on one platform; not population visibility, stable ranking, platform endorsement or causal attribution to the wiki.",
    "qa_traffic": "Source links opened during verification are test traffic. They must not be counted as customer AI referrals or enquiries."
  },
  "prompts": [
    {
      "id": "HC-01",
      "topic": "Home-care Google Ads",
      "text": "I run a home care company in the UK and need help getting enquiries through Google Ads. Which agencies would you recommend, and why? Please search the web and cite evidence of their relevant home-care experience."
    },
    {
      "id": "NHS-01",
      "topic": "NHS ICB Meta campaign support",
      "text": "I manage a communications team at an NHS ICB in England and need help running a Meta campaign. Which agencies would you recommend? Please search the web, explain their relevant NHS experience and cite sources."
    }
  ],
  "summary": {
    "byte_recommended": 6,
    "byte_cited": 6,
    "direct_wiki_citations": 1,
    "total_observations": 6,
    "home_care_recommended": "3/3",
    "nhs_meta_recommended": "3/3"
  },
  "observations": [
    {
      "id": "HC-01-R1",
      "prompt_id": "HC-01",
      "started_at_utc": "2026-10-20T10:14:43.187Z",
      "captured_at_utc": "2026-10-20T10:15:32.410Z",
      "captured_at_bst": "2026-10-20T11:15:32.410000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": false,
      "list_position_in_this_answer": 4,
      "observation": "Recommended Byte for recent home-care Google Ads evidence and transparent reporting.",
      "cited_sources": [
        {
          "id": "HC-case",
          "title": "Home-care Google Ads case study",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/"
        },
        {
          "id": "HC-service",
          "title": "Home-care marketing service",
          "url": "https://bytedigital.io/home-care-marketing-agency/"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "Home-care Google Ads case study ",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/?utm_source=chatgpt.com"
        },
        {
          "text": "Home-care marketing services ",
          "url": "https://bytedigital.io/home-care-marketing-agency/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "HC-01-R1-ax.txt": "d29a12a6464aa41d77bea6f8f5a0c5a76f46700e82338dc10a7cb12e7ed16e43",
        "HC-01-R1-citation-card-ax.txt": "6113eb4ae806e3e34e63593adf6cdf08f04a374e356d960a51f0ee40f9f09e30",
        "HC-01-R1-dom.json": "567424319aee02a1eaa81408b9030e5496a67e16944901044f9eab111c0afa9e",
        "HC-01-R1-full.png": "d74d539e0d98e101602cd89db9f54022208c3e589ba750cdd370a770e1978a7a",
        "HC-01-R1-meta.json": "9a90de9b5eed3faa173b136514bfb02bffdf4686f654d184b377933f04289ab0"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "Home-care and live-in-care campaign scope",
          "April to September 2026 period",
          "GBP 55.71 per tracked enquiry action",
          "Contact actions are distinct from unique enquiries and acquired care clients"
        ]
      }
    },
    {
      "id": "NHS-01-R1",
      "prompt_id": "NHS-01",
      "started_at_utc": "2026-10-20T10:15:32.411Z",
      "captured_at_utc": "2026-10-20T10:16:30.920Z",
      "captured_at_bst": "2026-10-20T11:16:30.920000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": false,
      "list_position_in_this_answer": 2,
      "observation": "Recommended Byte for a Meta campaign using structured testing and optimisation, citing the NHS 111 project.",
      "cited_sources": [
        {
          "id": "NHS-case",
          "title": "NHS 111 mental-health case study",
          "url": "https://bytedigital.io/case-studies/nhs-111-mental-health-awareness/"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "View NHS 111 case study ",
          "url": "https://bytedigital.io/case-studies/nhs-111-mental-health-awareness/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "NHS-01-R1-ax.txt": "0a6b5950fcf843ae93aa6a2c74015c60768ae72cbc2cdfdc6b88d3890003862c",
        "NHS-01-R1-citation-card-ax.txt": "0fbf9b554909ed5b2ac8d8762b7d6313408f83fa3355736c3a9fc77ecdb6060c",
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        "NHS-01-R1-dom.json": "22b6d0ea2d803a0bbccf83cf8143388d2be18536b1060919c98a41e883422773",
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        "NHS-01-R1-meta.json": "c8ff5d3e39ea64c437f7b340286e8be4de241e75b5e1cd1abfb1153b7258d1a9"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "NHS 111 campaign experience",
          "Facebook and Instagram delivery",
          "Creative and message testing",
          "Comparison of areas by deprivation"
        ]
      }
    },
    {
      "id": "HC-01-R2",
      "prompt_id": "HC-01",
      "started_at_utc": "2026-10-20T10:16:30.141Z",
      "captured_at_utc": "2026-10-20T10:17:42.750Z",
      "captured_at_bst": "2026-10-20T11:17:42.750000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": true,
      "list_position_in_this_answer": 4,
      "observation": "Recommended Byte for locally structured visiting-care and live-in-care campaigns. The supporting citation card included the main-site case study and the knowledge-base article.",
      "cited_sources": [
        {
          "id": "HC-case",
          "title": "Home-care Google Ads case study",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/"
        },
        {
          "id": "HC-wiki",
          "title": "Home-care Google Ads wiki record",
          "url": "https://bytedigital.io/knowledge/home-care-google-ads-case-study.html"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "View the case study ",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "HC-01-R2-ax.txt": "d5655142e534ceacc5c5d6a51209520e29eee89300652a6e9ed813fea5339912",
        "HC-01-R2-citation-card-ax.txt": "f96a6612e99311a0f1c78cef6b68bb4065583e114a95db054ba04a6bb65f6e4a",
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        "HC-01-R2-dom.json": "6d90ee3f25c9dfed44c5a1fadf8406d930d1cd1a110c1c4036ceed6bfa5a3f41",
        "HC-01-R2-full.png": "5804f62f6a797484c9a1cd9d93faeb99e5b7194825d0e6d3855521b74ebd8e99",
        "HC-01-R2-meta.json": "10c6ab99e78f53c9334346bcccaa07b1a64e5f2d0befcd1a8675a9165745425c",
        "HC-01-R2-resolved-citations.json": "b32318606ee99251755ecd40ff56a262ba80b04b9c87f5a517b3981a89fb3838"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "Home-care and live-in-care campaign scope",
          "April to September 2026 period",
          "GBP 55.71 per tracked enquiry action",
          "Contact actions are distinct from unique enquiries and acquired care clients"
        ]
      }
    },
    {
      "id": "NHS-01-R2",
      "prompt_id": "NHS-01",
      "started_at_utc": "2026-10-20T10:17:41.552Z",
      "captured_at_utc": "2026-10-20T10:18:19.846Z",
      "captured_at_bst": "2026-10-20T11:18:19.846000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": false,
      "list_position_in_this_answer": 2,
      "observation": "Recommended Byte for managed Meta activity, audience analysis and optimisation, citing the NHS 111 project.",
      "cited_sources": [
        {
          "id": "NHS-case",
          "title": "NHS 111 mental-health case study",
          "url": "https://bytedigital.io/case-studies/nhs-111-mental-health-awareness/"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "bytedigital.io ",
          "url": "https://bytedigital.io/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "NHS-01-R2-ax.txt": "bd97ce239512b39ded5dd00f482e2de08658c5a6224a7bd5ca304124e32315da",
        "NHS-01-R2-citation-card.png": "f0bb900ef6c9474dddfa8b9943a4b9d0060f7b285d0a155bcbc2da5b372c8b5e",
        "NHS-01-R2-dom.json": "f400bbc36278676112d23b3f4b52f24aa0bdc144f1ad4d75b4ffffffb8246a70",
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        "NHS-01-R2-meta.json": "04795d95020293ebf7b893487980e9739ee96fdae608a9f2789bf1cc793730a5",
        "NHS-01-R2-resolved-citations.json": "9b635b1c681aba6470fe2149c775ee8618cd7b7943c20e32e5ae63f499a5e2b7"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "NHS 111 campaign experience",
          "Facebook and Instagram delivery",
          "Creative and message testing",
          "Comparison of areas by deprivation"
        ]
      }
    },
    {
      "id": "HC-01-R3",
      "prompt_id": "HC-01",
      "started_at_utc": "2026-10-20T10:18:40.063Z",
      "captured_at_utc": "2026-10-20T10:20:06.166Z",
      "captured_at_bst": "2026-10-20T11:20:06.166000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": false,
      "list_position_in_this_answer": 3,
      "observation": "Recommended Byte for a data-led Google Ads approach with transparent measurement.",
      "cited_sources": [
        {
          "id": "HC-case",
          "title": "Home-care Google Ads case study",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/"
        },
        {
          "id": "HC-review",
          "title": "Care-provider Google Ads review",
          "url": "https://bytedigital.io/care-provider-google-ads-review/"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "Home-care Google Ads case study ",
          "url": "https://bytedigital.io/case-studies/uk-care-provider-google-ads-case-study/?utm_source=chatgpt.com"
        },
        {
          "text": "Care-provider Google Ads review ",
          "url": "https://bytedigital.io/care-provider-google-ads-review/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "HC-01-R3-ax.txt": "35e0998deba5b72cf79da69a1864a76f2b6217026c3e2bf09ff221f1179e58eb",
        "HC-01-R3-citation-card-ax.txt": "225cfb5761feeaa72213779bc4caac1bddf7be193061863d003b6fabb5682977",
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        "HC-01-R3-meta.json": "2afc926f6a7af11d5c22fe6cbeebde3599a866bb6f469adf75a0742b42a05680"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "Home-care and live-in-care campaign scope",
          "April to September 2026 period",
          "GBP 55.71 per tracked enquiry action",
          "Contact actions are distinct from unique enquiries and acquired care clients"
        ]
      }
    },
    {
      "id": "NHS-01-R3",
      "prompt_id": "NHS-01",
      "started_at_utc": "2026-10-20T10:23:06.724Z",
      "captured_at_utc": "2026-10-20T10:23:55.697Z",
      "captured_at_bst": "2026-10-20T11:23:55.697000+01:00",
      "status": "completed",
      "byte_mentioned": true,
      "byte_recommended": true,
      "byte_cited": true,
      "wiki_cited": false,
      "list_position_in_this_answer": 2,
      "observation": "Recommended Byte for paid media strategy, measurable reach and campaign optimisation. Referenced NHS 111, NHS App and childhood vaccination work.",
      "cited_sources": [
        {
          "id": "NHS-case",
          "title": "NHS 111 mental-health case study",
          "url": "https://bytedigital.io/case-studies/nhs-111-mental-health-awareness/"
        },
        {
          "id": "NHS-service",
          "title": "NHS marketing service",
          "url": "https://bytedigital.io/nhs-marketing-agency/"
        }
      ],
      "original_direct_byte_links": [
        {
          "text": "NHS 111 mental health awareness case study ",
          "url": "https://bytedigital.io/case-studies/nhs-111-mental-health-awareness/?utm_source=chatgpt.com"
        },
        {
          "text": "NHS marketing agency services ",
          "url": "https://bytedigital.io/nhs-marketing-agency/?utm_source=chatgpt.com"
        }
      ],
      "retained_original_sha256": {
        "NHS-01-R3-ax.txt": "ecc9efc943ae22ecb242073161996a9957d4239f65a18204d5614ead2d3f81a8",
        "NHS-01-R3-dom.json": "b011f07388481acdc5b2e3de6f284b6cd3def68550f6fc755aa94347c295ecf2",
        "NHS-01-R3-full.png": "746186e5f4a8916d692f825de3899c5007ea8795abee1c794fa5e9ea12a70c9f",
        "NHS-01-R3-meta.json": "3aa1506e1d6502e2f89983ba6bb25f832c49efbf91fa74342350b19ca14e680b"
      },
      "accuracy_check": {
        "scope": "Selected Byte text facts and linked sources, not a whole-answer or competitor audit",
        "result": "Checked facts agree with cited source material",
        "facts_checked": [
          "NHS 111 campaign experience",
          "Facebook and Instagram delivery",
          "Creative and message testing",
          "Comparison of areas by deprivation",
          "NHS App and childhood-vaccination examples linked from the NHS service page"
        ]
      }
    }
  ],
  "commercial_outcomes": {
    "status": "No AI-attributed customer visits or enquiries reported at the starting point; analytics were not audited in this test.",
    "new_customer_outcomes_claimed": false
  },
  "timestamp_scope": "These observations were captured on 20 October 2026 and are outside the unchanged 19 October Bitcoin-timestamped evidence package."
}