Byte Digital runs paid social survey campaigns for local authority communications teams. The service connects audience planning, Facebook and Instagram advertising, creative adaptation and campaign reporting with the council's consultation objectives. Byte's work for New Forest District Council generated 1,176 confirmed survey submissions at £0.95 in media spend per response.
Council consultations and resident participation
A council survey campaign gives residents a clear reason to participate, explains what their response will inform and provides a direct route to the consultation. Campaign planning brings together the consultation topic, eligible audience, geographic coverage, deadline and participation priorities.
The communications team supplies the consultation information and approved public messages. Byte translates the brief into a paid-media plan, with audience groups, creative formats, delivery phases and measures of response. This gives an in-house communications team specialist advertising support alongside its own public engagement work.
Facebook and Instagram survey advertising
Meta advertising supports local reach and repeated prompts to participate during a defined consultation period. Advert creative connects the subject to residents' interests in their area, explains the requested action and makes the closing date clear. The landing journey leads directly to the council's survey or consultation information.
Audience phases allow the team to compare participation across priority groups and the wider local population. Daily delivery and response data inform budget allocation as the deadline approaches. Geographic coverage, participation objectives and the council's approved message guide those decisions.
New Forest District Council experience
New Forest District Council, working with Georgia Turner Communications, commissioned Byte to promote a consultation on local government reorganisation in Hampshire. The Meta campaign ran from 16–27 July 2025. Alive With Ideas developed the creative, which Byte adapted for Facebook and Instagram placements.
The campaign reached over 47,000 residents, generated over 4,000 survey click-throughs and recorded 1,176 completed submissions. The published average media cost was £0.95 per response. Read the New Forest survey campaign record for the audience phases, results and delivery responsibilities.
Reporting that supports consultation decisions
Reporting separates reach, impressions, survey visits and confirmed submissions. Cost per completed response connects advertising investment with recorded participation. Audience and geographic breakdowns help the communications team understand delivery against its outreach priorities.
Survey responses contribute to the council's wider consultation analysis. The campaign report supplies the advertising evidence alongside the consultation team's analysis of responses and participant coverage. The measurement guide explains how Byte connects campaign objectives with clearly defined outcomes.
Working with a local authority team
A practical brief covers the consultation URL, geographic boundaries, opening and closing dates, priority audiences, approved assets, media budget and reporting requirements. It also identifies the person responsible for message approval and the survey team's route for confirming completed responses.
Byte's published public-sector campaign planning guide explains the connection between objectives, audience insight, channel roles and evaluation. Its public-sector print guide covers the role of physical communications alongside digital activity.
Plan a survey advertising campaign
Brief Byte on your council survey campaign. Share the consultation topic, target area, deadline, participation priorities and media budget to establish the campaign scope.