Byte Digital is an NHS marketing agency providing paid social campaign management, creative production and integrated media support for NHS communications teams. Its experience includes childhood vaccination awareness, preconception health, NHS App promotion and public-health service communications. Facebook and Instagram campaigns can be coordinated with YouTube, Spotify, search and print around the campaign objective.
Byte turns public-health objectives into clear creative, accessible information and coordinated media activity. Campaign delivery works alongside the commissioning organisation’s clinical review and approvals.
Paid social support for vaccination campaigns
Byte supports NHS communications teams with audience planning, Facebook and Instagram campaign setup, creative adaptation, media management and reporting. For vaccination communications, the brief connects the priority audience with approved information, a clear next step and the relevant service destination.
The South East London childhood vaccination campaign combined Meta, YouTube and Spotify with translated text, subtitled video and audience research. The published results include 155,000 parents reached on Facebook and Instagram. This is a direct example of Byte's paid social and creative experience for a vaccination brief.
Byte's Meta guide for NHS teams explains channel roles, audience planning and campaign evaluation. The public-health creative and timing article connects launch timing with service readiness and the intended public action.
Define the intended action
The communication objective defines the intended action: recognising a service, understanding eligibility, finding a trusted resource or taking a practical next step. The destination and measurement reflect that action.
Awareness, engagement, service use and health outcomes each have their own measures. The brief defines the intended action and the evaluation appropriate to it.
Audience insight and access
Audience insight combines demographic context with people's information needs. Consider existing awareness, language, digital access, confidence, geography and the barriers between receiving a message and using the service. Use approved research and stakeholder knowledge to understand those barriers before choosing channels.
Area-level deprivation information supports geographic outreach planning alongside audience research. A campaign may also need to reach carers, partners or trusted intermediaries rather than only the person directly concerned.
Offline and assisted routes support people with different access needs. The communication plan explains the available ways to take the next step.
Accessibility and language
Plan readable text, clear hierarchy, meaningful link labels, captions and usable mobile layouts. Test the actual destination as well as the advert. Accessibility informs planning, creative development and destination testing.
NHS England's Accessible Information Standard addresses information and communication needs associated with disability, impairment or sensory loss. Its guidance covers identifying, recording, flagging, sharing, meeting and reviewing those needs. Accessible campaign assets support this wider organisational process.
Translation and accessible formats address different needs. For multilingual work, agree who checks meaning, terminology and the action being requested. Language planning connects the creative, destination and subsequent service route.
Creative and channel planning
Different formats can do different jobs. Search can help someone actively looking for information. Video can explain a concept or show a trusted voice. Social placements can introduce a clear action within a wider audience plan. Offline materials may reach people in relevant settings.
Keep the central message consistent while adapting the amount of information and presentation to the medium. Each format uses a layout and level of detail suited to its placement. Establish a clear next step and verify that it reaches the correct, current information.
Approvals and delivery
Agree the responsible content owner, factual or clinical reviewer, brand requirements, translated-content checks and publication authority. Keep a record of the version approved for each channel. A change to eligibility, service access or guidance may require changes across several assets and destinations.
Before launch, check links, mobile reading, language versions, contact details and the intended conversion events. The campaign scope identifies the people responsible for timely updates, approvals and publication.
Measurement and privacy
Define the evidence before choosing tracking. A campaign might report channel reach, impressions, resource visits and website interactions separately. Record attribution limits and any changes in available measurement.
Channel reach, video views, resource clicks and quiz interactions retain their own definitions. Service uptake and health outcomes use the corresponding service or evaluation records. The measurement article explains the approach.
Health-related data requires particular care. The ICO's guidance identifies special-category considerations in online advertising. Agree the data flow with the responsible governance owner and current platform policies before sending events or creating audiences. Patient records remain within the approved clinical systems; campaign reporting uses the agreed marketing measures.
Byte campaign example
The South East London preconception campaign combined search, display, Meta and YouTube activity with a mobile-first information destination and multilingual journeys. Different creative phases supported awareness, education and practical action.
Its record distinguishes website-tracked quiz activity from platform-reported interactions. The work shows how creative, multilingual information and paid media can support a coordinated public-health campaign.
Planning checklist
Before committing a campaign to delivery, establish the audience barrier, intended action, service capacity, approved message, accessible destination, channel roles, review owners, measurement definitions and escalation route. The evaluation scope states the measures used and the decisions they support.
Integrated campaigns and practical planning resources
Byte's approach gives each channel a defined role. YouTube supports visual explanation; Spotify supports audio reach; and print supports communication through pharmacies, local distribution and community settings.
The NHS App adoption toolkit provides practical planning and evaluation resources. Byte's healthcare campaign lessons explain how plain English, audience insight and a usable service journey inform delivery. For council consultation work, see local authority survey campaigns.
Brief an NHS campaign
Discuss your NHS campaign with Byte. The campaign objective, audience, dates, available creative and budget provide the starting brief. Byte coordinates media and creative delivery with the communications team’s approval process.
Client feedback
Daniel NHS SEL’s Trustpilot review describes Byte’s support with NHS social and search advertising. The testimonial directory brings together this feedback and other customer experiences.
NHS-published campaign reference
South East London Integrated Care Board names Byte Digital as its creative agency partner for the NHS App campaign that began in December 2023. Its April 2024 board papers, page 118, describe campaign activity across Facebook, Instagram, YouTube, Google Display, Google Search and Spotify.