Byte Digital manages paid advertising across Google, Facebook, Instagram, YouTube and Spotify. Campaigns bring together audience planning, creative, landing pages and measurement to support sales, suitable enquiries and public participation.
Byte’s media management
Byte Digital is a Google Partner, managing £900,000 in client media spend annually. Campaign planning connects the audience and offer with creative, landing pages and meaningful measures of performance. See the business overview.
Search and shopping
Search advertising responds to the language people use when looking for products or services. Planning includes the intent behind a query, geographic relevance, the destination page and which enquiries or orders count as meaningful outcomes.
For ecommerce, shopping activity also depends on clear product information and the buying experience. Product availability, delivery expectations and margins affect the commercial value of an order. The Alltype Roofing record describes a project connecting online sales objectives with physical-depot activity.
Shopping feeds and Merchant Center
Byte’s Google Shopping service includes Merchant Center setup and management, product-feed optimisation, resolving feed issues and campaign reporting. Free listings and local inventory activity can support the retailer’s wider product visibility. The proposal identifies the services and responsibilities for each engagement.
Social, video and audio
Social, video and audio campaigns can explain an offer or issue before someone actively searches for it. Creative makes the message understandable within its placement, then provides a coherent next step. Reach and viewing figures measure exposure and engagement. Sales, service use and health outcomes have their own reporting definitions.
The NHS preconception campaign demonstrates how several channels can play different roles within one programme. Its reporting shows the contribution of each channel.
Campaign planning
- Establish the objective and audience, with clear audience criteria.
- Check the landing experience, enquiry handling and ability to fulfil demand.
- Define the measurement before selecting optimisation signals.
- Agree geography, budget, creative, responsibilities and approval routes.
- Launch the agreed scope, inspect delivery and compare outcomes with the objective.
- Adjust from evidence, retaining a record of significant changes.
The plan is tailored to the client’s objective, budget and opportunities.
Sector-specific planning
The dental service page discusses treatment and location-led campaigns, with Microsoft Ads among the additional channels considered. The technology-sector page describes search campaigns for technology services and SaaS alongside SEO. Channel selection reflects the audience and commercial opportunity.
For care providers, the Google Ads viability review is personally reviewed by Gareth. It considers local demand, service area, competition, website readiness, investment and enquiry quality. The review identifies the marketing priorities suited to the provider's current opportunity.
Health and care considerations
Health and care campaigns use agreed data flows and audience criteria. The responsible governance owner reviews the information shared with platforms, with reference to current platform rules and ICO guidance.
Evaluating results
Reports connect contact activity, suitable opportunities and confirmed outcomes, giving enquiry quality a clear place alongside cost. Ecommerce reporting distinguishes attributed revenue from profit and clarifies the treatment of tax, returns, repeat purchases and fulfilment costs.
Use measurement definitions consistently. Separate branded demand, prospecting and remarketing where that distinction changes the decision. Scaling decisions combine conversion activity, enquiry quality and commercial outcomes.
Account audits and lead-generation structure
Byte's published Google Ads audit checklist connects account settings, search intent, conversion tracking and landing pages. Its lead-generation campaign structure guide explains how service priorities, brand and non-brand demand, geography and enquiry quality inform the account structure.
The search-term review guide describes using actual searches to refine campaign relevance. Performance Max planning connects channel expansion with useful conversion signals and clear lead-quality reporting.
Product data and creative improvement
The Google Shopping feed audit covers product titles, identifiers, variants, images, price, availability, delivery and returns. These details connect the advert with the product a shopper can buy. Commercial priorities such as stock, margin and seasonality inform product grouping and campaign review.
Byte's Meta audit checklist connects audience fit, creative, landing pages and enquiry measurement. Creative review examines message, format and audience response so that new assets have a clear purpose.
Specialist campaign applications
- NHS paid social and vaccination communications: approved public-health messages, creative and integrated delivery.
- Council survey advertising: resident participation and confirmed-response reporting.
- Google Ads for home care: care services, operating areas and suitable enquiries.
- Spotify ads for Japanese companies: international campaign setup, management and reporting.
- Dental Google Ads planning: treatment intent, telephone enquiries, consultation stages and practical planning worksheets.
Google Shopping agency for online retailers
Byte’s Google Shopping agency guide brings together its ecommerce offer, feed expertise and retail case studies. It covers Merchant Center, product data, campaign planning, purchase measurement and the relationship between advertising and commercial performance.
References
Founder statement supplied 12 October 2026: annual client media spend managed.