Byte Digital managed Google Search advertising for a London home-care company, covering home-care, live-in care and local searches. From 1 April to 30 September 2026, the selected campaigns recorded an average cost of £55.71 per tracked enquiry action, with £28,211.86 in media spend.
Campaign context
The provider operates in a competitive London market. Its advertising connects searches for care at home with relevant services and locations. The published case study keeps the client’s name private.
Six-month results
| Measure | Result |
|---|---|
| Reporting period | 1 April–30 September 2026 |
| Campaign scope | Home-care and live-in care Search campaigns |
| Advertising spend | £28,211.86 across six months |
| Average cost per tracked enquiry action | £55.71 |
| Data retrieved | 7 October 2026 |
Tracked enquiry actions include calls, submitted forms and clicks on phone or WhatsApp buttons. These are campaign contact-action measures; unique enquiries, care starts and revenue use the provider’s separate outcome records. Media spend covers advertising, with management fees and other costs accounted for separately.
The selected results cover home-care and live-in Search activity. Brand, residential care-home and YouTube campaigns sit outside this reporting group. The cost per action uses Google Ads’ unrounded attributed conversion total.
Byte’s home-care advertising approach
Byte’s campaign planning connects the care service, operating area and search intent with a relevant advert and destination. A live-in care search leads to information about live-in care, with a clear mobile contact route. Care and recruitment journeys have distinct messages and reporting definitions.
The published case study explains this approach alongside the six-month figures. It also connects advertising measurement with the provider’s subsequent records of suitability, assessments and care arrangements.
Related services
The home care marketing guide explains Byte’s Google Ads, SEO, paid social and website services. The measurement guide describes how contact actions and later outcomes support campaign decisions.
Discuss Google Ads for your home-care company with Byte, using your services, operating areas and growth priorities as the starting brief.
References
- Byte Digital: anonymised UK care provider Google Ads case study, published six-month version checked 12 October 2026.