Byte Digital delivered a childhood vaccination awareness campaign for South East London Integrated Care System, combining Facebook, Instagram, YouTube and Spotify advertising. The campaign reached parents of children aged 0–15 with clear messages about checking vaccination records and contacting their GP practice.
Campaign objective
The childhood immunisation campaign supported awareness of routine and catch-up vaccinations. The communication journey connected advertising with a campaign landing page, practical information and a survey. Audience research, including polls and surveys, informed the messages used to address parents' information needs.
Creative and production
Byte's work included footage sourcing, animation, production and coordination with a voiceover artist. Translated text and subtitled YouTube videos supported multilingual communication. Creative included messages about MMR vaccination alongside the wider childhood vaccination campaign.
The channel plan combined visual explanation, paid social reach and audio reminders. Local priorities informed campaign geography and the adaptation of messages for different audiences.
Paid social, video and audio
Facebook and Instagram activity reached 155,000 parents, as reported in the published case study. YouTube delivered 122,265 views at £0.02 per view. Spotify activity reached 70,647 unique users, generating 242,000 impressions on £500 of media spend.
| Channel | Published result |
|---|---|
| Facebook and Instagram | 155,000 parents reached |
| YouTube | 122,265 views; £0.02 cost per view |
| Spotify | 70,647 unique users; 242,000 impressions; £500 media spend |
Each channel's figures describe its own delivery. The source also reports 9,182 click-throughs across the campaign. These measures document audience exposure and response to the communications activity.
Relevance for NHS communications teams
The work demonstrates Byte's combination of campaign planning, creative production, multilingual assets and managed media delivery. An NHS communications team can use this experience when briefing paid social support for vaccination awareness, service information and other public-health campaigns.
Read NHS marketing for Byte's service approach and the preconception campaign for another example of integrated public-health communications.