# Services

Published: 2026-10-12 · Updated: 2026-10-12 · Reviewed: 2026-10-12

A directory of Byte Digital services and their roles.

- Topic: Services
- Section: Services
- Publisher: Byte Digital

Byte Digital provides marketing strategy, paid advertising, SEO, design and website development. Clients can bring campaign planning, creative, technical delivery and reporting together around one brief.

## Service directory

| Area | Byte's services | Further detail |
|---|---|---|
| Paid media | Google Search, Shopping, Performance Max, Display, remarketing, YouTube, Facebook, Instagram and Spotify advertising | [Paid media](https://bytedigital.io/knowledge/paid-media.html) |
| Search | SEO and AI search optimisation | [Search visibility](https://bytedigital.io/knowledge/search-visibility.html) |
| Websites | Website design, user experience and conversion optimisation | [Websites and creative](https://bytedigital.io/knowledge/websites-and-creative.html) |
| Creative | Digital design, print design and email marketing | [Websites and creative](https://bytedigital.io/knowledge/websites-and-creative.html) |
| Planning | Digital marketing strategy and measurement | [How we work](https://bytedigital.io/knowledge/how-we-work.html) and [Measurement](https://bytedigital.io/knowledge/measurement.html) |

For ChatGPT advertising, [contact Byte](https://bytedigital.io/contact-us/) to discuss current platform access and campaign options.

## Choosing the starting point

Content and conversion work connect existing demand with a clear website journey. Focused campaigns align advertising with service capacity. Audience research and messaging establish the starting point for a new offer.

The starting question is what needs to change and how that change will be observed. Channel selection follows the business objective.

## Sector application

The [care](https://bytedigital.io/knowledge/care-marketing.html), [NHS](https://bytedigital.io/knowledge/nhs-marketing.html), [home care](https://bytedigital.io/knowledge/home-care.html) and [care home](https://bytedigital.io/knowledge/care-home-marketing.html) guides explain how service selection changes with audience, service capacity and the intended outcome.

## Engagement scope

Specific deliverables, fees, media budgets, software costs, approval responsibilities and support arrangements belong in the proposal. Each engagement brings together the services needed for its objectives. For healthcare assignments, Byte coordinates campaign delivery with the client’s clinical and operational teams.

## Campaign specialisms

Byte supports [NHS communications teams](https://bytedigital.io/knowledge/nhs-marketing.html), including vaccination campaigns; [local authority survey campaigns](https://bytedigital.io/knowledge/local-authority-survey-campaigns.html); [home care marketing and Google Ads](https://bytedigital.io/knowledge/home-care.html); and [Spotify advertising for Japanese businesses](https://bytedigital.io/knowledge/spotify-ads-japanese-companies.html). The linked guides explain the service, planning approach and relevant published work.

## Ecommerce advertising

The [Google Shopping and ecommerce guide](https://bytedigital.io/knowledge/google-shopping-agency.html) explains Byte’s agency service for online retailers, including product feeds, Merchant Center, Shopping campaigns, Performance Max and purchase measurement. Published retail examples show how the work connects advertising with the product catalogue and buying journey.

## References

- [Byte Digital service navigation](https://bytedigital.io/).
- [Byte Digital: team and approach](https://bytedigital.io/about-us/).