5 Best Practices for Creating a Website Design That Lasts

In the rapidly evolving world of web design, it’s important to create a website that stands the test of time. A timeless website remains relevant, visually appealing, and user-friendly, no matter how design trends evolve. Below are five best practices for designing a timeless website, ensuring a strong online presence for years to come.

1. Build a Consistent Brand

A strong and consistent brand identity helps create a timeless website that users can easily recognise and trust. This includes using a consistent colour scheme, typography, and visual elements throughout your website that reflect your brand’s personality and values.

Incorporate your logo prominently on your website, and ensure it’s scalable for various device sizes. Consistency in your branding helps with user experience and builds a strong online presence, as users are more likely to remember and engage with a brand that has a clear and cohesive identity.

2. Incorporate the Standard Design Features

While it’s tempting to incorporate flashy web design elements and animations, sticking to standard design features for a timeless website is crucial. This means using familiar navigation menus, clear and legible typography, and a clean, organised layout. Standard design features help users feel at ease when navigating your website, as they know what to expect and how to interact with it.

When choosing typography, opt for web-safe fonts that are easily readable on various devices and screen sizes. Additionally, don’t forget about white space – it helps create a more visually appealing design by giving elements room to breathe.

3. Have a Responsive Design

With the increasing use of smartphones and tablets for web browsing, it’s essential to have a website that looks and functions well on all devices. A responsive design ensures your website automatically adjusts its layout and features based on the user’s screen size and device.

A responsive design improves user experience and helps with SEO, as Google prioritises mobile-friendly websites in its search results. If you’re unsure if your website is responsive, use Google’s Mobile-Friendly Test tool to check its compatibility.

4. Incorporate Social Media Icons

Social media is an integral part of most people’s daily lives, and it’s crucial to incorporate social media icons into your website design. This allows users to quickly and easily share your content with their networks, increasing your reach and potential for new visitors.

Place social media icons in a consistent location throughout your website, such as the header or footer, so they are easily accessible no matter which page a user is on. Be sure to include icons for all platforms your brand is active on and ensure they are up to date, as platforms occasionally change their logos or branding.

5. Create A Strong Home Page

Your home page is visitors’ first impression of your website, so it’s important to make it count. Ensure your home page communicates your brand’s message clearly and concisely while providing users with easy access to the most critical sections of your website.

Include a strong call-to-action (CTA) that encourages users to engage with your content or sign up for your services. This could be a simple button or a well-designed form, but ensure it’s prominently placed and stands out from the rest of the page.


Creating a timeless website might seem daunting, but by following these five best practices, you’ll be well on your way to building a relevant and engaging website for years to come. By focusing on standard design features, a strong home page, social media integration, responsive design, and consistent branding, you can ensure your website stands out in the ever-changing landscape of web design.

Looking to enhance your online presence and achieve your business goals with a timeless web design in Bromley? Look no further than Byte Digital, your trusted PPC Agency based in London. Our expert team specialises in web design and digital marketing services tailored specifically to meet the unique needs of SME’s and organisations just like yours. Contact us today!

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Posted by Gareth Allen

Over the past 20 years, I have worked on magazine/newspaper design & pre-press production, advertising, POS, DM, brand creation and guardian. I'm a front end-digital designer (html/css), SEO & SEM with a passion for digital marketing.