If you’ve heard a little about PPC marketing and want to learn more, or if you already know you want to use PPC to market your business but aren’t sure where to start, you’ve come to the right spot.
Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked.
Fundamentally, it’s a technique of paying for targeted website traffic rather than trying to “rank” the website organically.
However, PPC and SEO can work well hand-in-hand and you can use PPC to target keywords that wouldn’t otherwise be possible via SEO.
This page contains a collection of resources to help you learn the fundamentals of PPC.
Understanding PPC for Beginners
Encouraging people to visit your website is one of the biggest challenges of any online industry. You can have the best product in the world, but if people can’t find you, it’s all for nothing. There are lots of ways to promote your site, but the most significant by far, are search engine optimisation (SEO) and search engine marketing (SEM).
Why you should bid on brand terms
Why bid for brand search terms when you already rank position 1 in organic search results? Every marketing pound counts, and you may think that Google Ads cannibalising natural, no-cost clicks is a bad idea at first.
A skilled Google Ads Account manager, on the other hand, will almost always recommend bidding on branded keywords. Here’s why you should bid on brand terms;
Ad Fatigue: Has your digital marketing lost its lustre?
The performance of your paid ads is bound to fluctuate. They may perform well during the first few weeks or months, only to experience a sharp decline in performance thereafter. If your digital marketing has lost its lustre, ad fatigue could be to blame. It’s a common problem that can affect most types of paid ads. Regardless of which online advertising networks you use, you should be conscious of ad fatigue.