If you’ve heard a little about PPC marketing and want to learn more, or if you already know you want to use PPC to market your business but aren’t sure where to start, you’ve come to the right spot.

Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked.

Fundamentally, it’s a technique of paying for targeted website traffic rather than trying to “rank” the website organically.

However, PPC and SEO can work well hand-in-hand and you can use PPC to target keywords that wouldn’t otherwise be possible via SEO.

This page contains a collection of resources to help you learn the fundamentals of PPC.

Understanding PPC for Beginners

Encouraging people to visit your website is one of the biggest challenges of any online industry. You can have the best product in the world, but if people can’t find you, it’s all for nothing. There are lots of ways to promote your site, but the most significant by far, are search engine optimisation (SEO) and search engine marketing (SEM).

Why you should bid on brand terms

Why bid for brand search terms when you already rank position 1 in organic search results? Every marketing pound counts, and you may think that Google Ads cannibalising natural, no-cost clicks is a bad idea at first.

A skilled Google Ads Account manager, on the other hand, will almost always recommend bidding on branded keywords. Here’s why you should bid on brand terms;

Ad Fatigue: Has your digital marketing lost its lustre?

The performance of your paid ads is bound to fluctuate. They may perform well during the first few weeks or months, only to experience a sharp decline in performance thereafter. If your digital marketing has lost its lustre, ad fatigue could be to blame. It’s a common problem that can affect most types of paid ads. Regardless of which online advertising networks you use, you should be conscious of ad fatigue.

Is it possible to run multiple Google Smart Shopping campaigns at once?

Yes. and here are the reasons why…

PPC Landing Page Best Practices

Whether you’re new to PPC or an expert in Google Ads, these PPC landing page best practices will help you optimise your ad campaigns and, hopefully, convert more visitors into leads or customers.

YouTube Kids Channels Exclusion List

You don’t want your ads to appear on YouTube Kids channels, right? We’ve got your back with our own YouTube Kids Channels Exclusion List.

What is Performance Max in Google Ads?

Performance Max, or P-Max as it is otherwise known, was introduced by Google in late 2020 as a new way to advertise across the whole Google network in one campaign. It was launched to the public after a year of beta testing in November 2021. Performance Max aims to maximise the performance of Google Ads in terms of increasing conversions and offers access to all of Google’s advertising channels, including Google Search, YouTube, Gmail, and Shopping. However, some have criticised Performance Max for its lack of control and limited visibility into the campaign and ad insights, as well as its potential to negatively impact Search campaigns.

All about Google Ads: The Ultimate Guide to Why You Need It

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads to potential customers who are searching for their products or services on the Google search engine or browsing websites that are part of the Google Display Network. 

Are Google Ads an Effective Investment for Your Company?

Google Ads, formerly Google AdWords, is an online advertising platform allowing businesses to display their ads on Google’s search engine results pages (SERPs) and its various partner websites. With millions of searches conducted on Google daily, the platform offers tremendous potential for businesses to increase their online visibility and reach potential customers. 

6 Advantages of Outsourcing Your Digital Marketing Efforts

In today’s digital age, businesses rely more on digital marketing to reach their target audience, generate leads, and drive sales. Digital marketing involves utilising various online channels such as search engines, social media, email, and mobile apps to promote products or services. However, many companies lack the expertise and resources to execute an effective digital marketing strategy. This is where outsourcing comes in as a viable option.