YouTube Kids Channels Exclusion List – Updated 2026
You don’t want your ads to appear on YouTube Kids channels, right? We’ve got your back with our own YouTube Kids Channels Exclusion List.
You can use our exclusion list to ensure that your YouTube ads do not appear on children’s channels. This will allow you to concentrate on channels that are more relevant to your business and can result in conversions.
What are the benefits of using a YouTube Kids channels exclusion list?
YouTube Kids is a collection of channels aimed specifically at children. While parents can choose to show their children videos via a dedicated account, many still do so via their personal “adult” accounts. This essentially means that adult-oriented YouTube Kids channels can still appear to be popular. This implies to Google that they may be considered appropriate placements for your YouTube ads.
You need to use a kids channels exclusion list for your YouTube ads to;
Reduce wasted media spend
Reach the correct adult audience and not their children
Avoid irrelevant views and traffic
Increase ROI and ROAS
Download our exclusion list of 13,115 kids YouTube channels here;
YouTube Kids Channels Exclusion List
Using a YouTube placement exclusion list is a simple process.
It is simply a matter of uploading it to your Google Ads account and applying it to each of your YouTube campaigns.
We hope this helps. Contact us using the form below if you have any questions or concerns, or if you’d like to learn more about how our team can implement a paid media strategy to increase your revenue.
Gareth Allen is the founder and Managing Director of Byte Digital, with more than 26 years’ experience across digital marketing, design and web development. He helps businesses use paid media, websites and conversion-focused strategy to generate more qualified leads and sales. His work spans Google Ads, social advertising, campaign planning, tracking and website optimisation. With a background in design and front-end development, Gareth combines commercial marketing expertise with a practical understanding of how websites perform — from user experience and page speed to conversion tracking and landing-page improvements.