YouTube Kids Channels Exclusion List

You don’t want your ads to appear on YouTube Kids channels, right? We’ve got your back with our own YouTube Kids Channels Exclusion List.

You can use our exclusion list to ensure that your YouTube ads do not appear on children’s channels. This will allow you to concentrate on channels that are more relevant to your business and can result in conversions.

What are the benefits of using a YouTube Kids channels exclusion list?

YouTube Kids is a collection of channels aimed specifically at children. While parents can choose to show their children videos via a dedicated account, many still do so via their personal “adult” accounts. This essentially means that adult-oriented YouTube Kids channels can still appear to be popular. This implies to Google that they may be considered appropriate placements for your YouTube ads.

You need to use a kids channels exclusion list for your YouTube ads to;

Reduce wasted media spend
Reach the correct adult audience and not their children
Avoid irrelevant views and traffic
Increase ROI and ROAS


Download our exclusion list of 9335 kids YouTube channels here;

YouTube Kids Channels Exclusion List


Using a YouTube placement exclusion list is a simple process.

It is simply a matter of uploading it to your Google Ads account and applying it to each of your YouTube campaigns. How do you go about doing that?

To use the YouTube kids Channels exclusion list, follow these steps:


Click Tools & Settings > Placement Exclusion Lists

How To Kids Channels Exclusions List


Click Create List

How To Kids Channels Exclusions List


Add a List Name. Toggle from ‘Browse’ to ‘Enter’ and copy and past or list here. Click ‘Save’ and then you’re all done.

How To Kids Channels Exclusions List


We hope this helps. Contact us using the form below if you have any questions or concerns, or if you’d like to learn more about how our team can implement a paid media strategy to increase your revenue.

Share this Post:
Posted by Gareth Allen

Over the past 20 years, I have worked on magazine/newspaper design & pre-press production, advertising, POS, DM, brand creation and guardian. I'm a front end-digital designer (html/css), SEO & SEM with a passion for digital marketing.