Google Ads for Home Care Companies.

Reach families who need care, right when they’re searching for it.

How Google Ads works for home care

Google Ads shows your agency to people actively searching for help — often urgently.

Why Use Google Ads for Home Care?

When someone needs care, they don’t browse — they search.

Google Ads puts you right at the top of those searches, ahead of care directories and competitors. It’s the fastest route to direct, high-quality enquiries from families who are ready to take action.

It’s not just about clicks. We track:
Calls
Enquiry forms
Cost per lead
Quality of conversions

And we use that data to continuously improve your campaign every month.

 

Tailored for the Care Sector

We know the care sector. That means:

  • We understand CQC regulations
  • We work with live-in care, domiciliary care, respite and complex care providers
  • We run national health campaigns for the NHS, so we understand how to engage families at key decision moments
  • We only work with one care agency per area, so your competitors don’t get access to your strategy
  • We’ve built our own respite care directory

We don’t do “one-size-fits-all.” We write and test ads that speak to your services and local families. The goal is simple: more leads, better quality, less waste.

 

Expand Beyond Google

We also manage ad campaigns across:
Microsoft Ads – appear on Bing and Yahoo
Meta Ads (Facebook/Instagram)
SEO – long-term growth for care agency websites

No pushy upsells — just what works for your business, when you’re ready.

Come and chat with us...

No pressure, just honest advice.

Case studies Contact Us

Google Ads for home care does exactly what it says on the tin — it gets your agency seen by people searching for care in your area. Whether you’re offering domiciliary care, live-in carers, or specialist support, we help you attract new clients with a consistent stream of high-quality enquiries.

We manage everything: setup, ads, tracking, reporting, and monthly optimisation — so you can focus on what you do best: delivering exceptional care.

 

We Work with the NHS

We've run high-impact campaigns for the NHS, including public health initiatives for the NHS App, flu vaccinations, screening, urgent mental health support, and the Pharmacy First service. This means we know how to reach the right audience with clear, compliant messaging that drives real action.

We’re also a Google Partner agency, meeting Google’s standards for performance, transparency, and certified expertise — so your campaigns are in trusted hands.

Google Ads Partner

What to expect when you work with us

We make it easy for care providers to start seeing results — fast.
Here’s how it works:

We start with a free strategy call
We’ll talk through your goals, location, services, and competitors. No pressure — just honest advice.

We build your Google Ads campaign
Custom-built for your service area, budget, and client type — not generic templates.

We track and optimise everything
Call tracking, enquiry forms, cost per lead — it’s all monitored, tested, and improved monthly.

You get a clear report, not fluff
Know exactly how many leads you’re getting, how much they cost, and what’s working.



FAQ – Google Ads for Home Care Companies

How quickly will I start getting enquiries?
Most campaigns start generating enquiries within the first few days after going live. Lead volume typically grows over time as we optimise for performance.
How much should I spend on Google Ads?
It depends on your location and goals, but we recommend starting with a budget of at least £500/month for ad spend. We’ll help you get the most out of every pound.
Do I need a landing page or can I use my website?
You can use your website, but we often recommend a dedicated landing page to increase conversions. We can help build or optimise one if needed.
Can you target specific areas or postcodes?
Yes. We use geo-targeting to make sure your ads are only seen by families in your chosen service areas — no wasted spend.
Will I own the campaign and data?
Absolutely. You’ll have full access to the campaign, reporting, and all leads. No hidden fees, no lock-in.
Do you work with more than one agency in the same area?
No. We only work with one care agency per territory to avoid conflicts and ensure your campaign stays competitive.

Contact us

Use the form below to book a call – no pressure, just honest advice.



Running Google Ads