Beckenham Dental Centre was keen to:
- Increase the number of new patient enquiries with a reduced marketing budget.
- Inform existing patients of services they may not be aware of.
Byte Digital has many years of experience in developing targeted marketing to accumulate new customers while making sure the client is getting value for money.
Increase the number of new patient enquiries with a reduced marketing budget.
Upon reviewing the campaigns, we discovered that the campaigns had become stale and needed to be optimised to compete in such a highly competitive market. We also noticed low-quality scores and non-performing keywords, leading to a wasted budget.
We split the campaigns by service and narrowed down the keywords, removing any non-performing terms. We crafted the adtext to be service-focused with multiple ads to A/B test.
We updated the landing pages to provide all the information users needed and encourage them to make an enquiry with strong ‘call to actions’.
By narrowing down the geographic locations, we reduced any wasted budget for out of area enquiries.
We really focused on achieving a high quality score for each and every keyword, to give us a lower cost per click and cost per conversion.
Inform existing patients of services they may not be aware of.
We have achieved this with ad extensions and responsive ad-text. With each ad triggered we show a range of additional services the practice provides. This has worked particularly well with a brand campaign, which informs users and promotes other services the practice supplies that the user may not be aware of. We implemented machine learning to match these services to what the user may need either now or in the future.
30% more enquiries, of better quality, for nearly half the cost.
We strive for excellence. You can speak to us whenever you need and we don’t limit work by restricting the number of ads or keywords. If your campaigns need more time spent on them to deliver your objectives, we’ll just go ahead and do it, you won’t pay more and you won’t need to micro-manage us.
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