Digital Marketing Strategy.

Plan and define your goals to create a strategic approach to digital marketing.

To compete online you need to plan and optimise digital channels to achieve your marketing objectives and KPI’s.  We have a digital strategy that incorporates all touchpoints and collaborates organic and paid search, social, display, email, content, PR and influencer marketing.

An overall strategy incorporates the below, however not all businesses follow the same format.

Awareness

This is the first stage of any consumer purchase. Potential customers may have a need for your service or product and, unless they are aware your brand exists, they will not come to you to fulfil that need. They may not even be aware that such a product or service exists, in which case it’s our job to inform the right audience and make them aware.

Potential customers go to the next stage of the buying process as soon as they become aware of your product or service.

Consideration

Once prospects are aware that your service or product/brand exists, they need to be persuaded to add yours to their list of potential purchases. The user would no doubt be researching other solutions from competitors. Marketing objectives from the awareness campaigns need to align with the brand values and business ethos.

Once customers are convinced they need what you offer, they move onto the next stage.

Intent

In this stage, decision-makers have the intent to purchase and have considered the various alternatives, whichever makes the most logical, emotional, or financial sense will be the one they end up choosing.

This is where we persuade and influence potential customers that your service or product is right for them.

Conversion

This is usually a sale or your primary objective, occurring either online or offline. Secondary or micro-conversions, such as a subscription to your newsletter, keep the potential buyer in the intent phase of the process, ready for another chance to convert.

Brand loyalty

Happy customers are key for repeat purchases which can be encouraged with long term engagement through social media, email and remarketing.

The most loyal customers turn into advocates of your brand, product or service.

Advocacy

Loyal customers can be turned into brand advocates, who leave glowing reviews and spread the word to others about how great your brand is through their on and off-line networks.

Our approach to client management is founded on transparency, open communication, and a deep understanding of your unique needs and objectives.

Dedicated Account Manager: Your project will have a dedicated account manager, ensuring a single point of contact for seamless communication. We will work in close collaboration to ensure that your project goals are not only met but exceeded. We are extremely flexible and will not manage the contract on set days, but as and when needed, allowing for agility and responsiveness to your requirements.

Scheduled Check-Ins: To maintain a strong working relationship, we will schedule regular check-in meetings. These meetings will serve as opportunities to discuss project updates and align our strategies with your evolving objectives. We are used to working with a range of different internal stakeholders, website development teams, and senior leadership.

Real-Time Communication: You can talk to us anytime, ensuring that we are readily available to address any urgent matters or enquiries.

Project Timelines: Clear project timelines will be established, allowing us to track progress and meet deadlines efficiently. Our team’s collective expertise will ensure that projects run seamlessly and remain on schedule.

Monitoring Success Over the Period: Monitoring and measuring success are central components of our approach. To gauge project success over the 12-month period, we will implement the following strategies:

Key Performance Indicators (KPIs): We will define specific KPIs and metrics aligned with your project objectives. These KPIs will serve as benchmarks to gauge progress and success.

Regular Analysis: Continuous data analysis will be conducted to assess campaign performance and identify areas for optimisation. Adjustments will be made as needed to ensure that we stay on track to meet project goals.

Quarterly Reviews: Quarterly performance reviews will provide valuable opportunities to evaluate progress, share insights, and refine strategies for the subsequent months.

Feedback Loop: Your feedback is of utmost importance to us. We actively encourage open feedback channels, enabling us to make timely adjustments and improvements to ensure project success.