Plan and define your goals to create a strategic approach to digital marketing.
To compete online you need to plan and optimise digital channels to achieve your marketing objectives and KPI’s. We have a digital strategy that incorporates all touchpoints and collaborates organic and paid search, social, display, email, content, PR and influencer marketing.
An overall strategy incorporates the below, however not all businesses follow the same format.
This is the first stage of any consumer purchase. Potential customers may have a need for your service or product and, unless they are aware your brand exists, they will not come to you to fulfil that need. They may not even be aware that such a product or service exists, in which case it’s our job to inform the right audience and make them aware.
As soon as potential customers become aware of your product or service they move to the next stage in the buying process.
Once prospects are aware that your service or product/brand exists, they need to be persuaded to add yours to their list of potential purchases. The user would no doubt be researching other solutions from competitors. Marketing objectives from the awareness campaigns need to align with the brand values and business ethos.
Once customers are convinced they need what you offer, they move onto the next stage.
In this stage, decision-makers have the intent to purchase and have considered the various alternatives, whichever makes the most logical, emotional, or financial sense will be the one they end up choosing.
This is where we persuade and influence potential customers that your service or product is right for them.
This is usually a sale or your primary objective, occurring either online or offline. Secondary or micro-conversions, such as a subscription to your newsletter, keep the potential buyer in the intent phase of the process, ready for another chance to convert.
Happy customers are key for repeat purchases which can be encouraged with long term engagement through social media, email and remarketing.
The most loyal customers turn into advocates of your brand, product or service.
Loyal customers can be turned into brand advocates, who leave glowing reviews and spread the word to others about how great your brand is through their on and off-line networks.
We strive for excellence. You can speak to us whenever you need and we don’t limit work by restricting the number of ads or keywords. If your campaigns need more time spent on them to deliver your objectives, we’ll just go ahead and do it, you won’t pay more and you won’t need to micro-manage us.
Frequently Asked Questions
If you'd like to know how we can improve your digital marketing, or if you want to know more, you can reach out to us by using the form below.