Unlike Facebook, audibility is at 95% and unlike TV, the user is engaged with their device. Users are watching with sight, sound and are fully immersed.
Although the creative assets for YouTube Ad are more expensive to produce that other media, the impact and reach is unobtainable anywhere else. You can expect to pay between £30-£60 per 1000 views. The average cost of reaching 100,000 views is around £4500.
Over 90% of people say they discover new brands or products on YouTube.1
When researching things to buy, 80 percent of customers said they regularly flip between online search and video. 2
On average, advertisers that run YouTube video ads in addition to Search ads see 3% higher search conversion rates and 4% lower search CPAs versus advertisers who run search ads alone.3
More than 55% of people search for a product on Google and then learn more by going to YouTube before they buy it.4
1 Source: Google/Magid Advisors, “The Role of Digital Video in People’s Lives”, Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), August 2018, n=20,000, A18-64 general online population.
2 Source: Google/Magid Advisors, “The Role of Digital Video in People’s Lives”, Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), August 2018, n=20,000, A18-64 general online population.
3 Source: Google Data, Global. Jan 2015-June 2018
4 Source: Google/Magid Advisors, “The Role of Digital Video in People’s Lives”, Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), August 2018, n=20,000, A18-64 general online population.
Drive action by explaining the use case/rationale for what you sell and why it works. A video ad with a hook within the first 5 seconds can be an excellent way to deliver a complex message.
Ads can be sequenced for a full story-telling solution. You can build video narratives for your audience, including branches based on whether a user skips or views a specific skippable ad.
And as with everything Google, YouTube ads can be highly targeted to achieve your marketing goals. We can target audiences who have shown interest and intent with services or products similar to yours. Or we can remarket to your current audience to drive brand loyalty.
We’ll implement bid strategies with machine learning to evaluate your audience’s browsing habits and optimise the campaign for maximum success.
We’ll also be sure to make sure that we’re not reaching the children of the audience we target, with our kids channels exclusion list, updated for 2022 and comprising over 900 channels.
We’ll use our experience managing YouTube Video ads to find the right strategy and audience to fulfil your marketing objectives and generate tangible results.
Digital Marketing for South East London NHS Integrated Care Systems
An NHS Integrated Care Board, local government, partners, and the NHS are all involved in the collaboration.
The NHS Integrated Care Systems has been collaborating with Byte Digital to launch a number of ads that will generate traffic and educate residents across south east London about the initiative.
We strive for excellence. You can speak to us whenever you need and we don’t limit work by restricting the number of ads or keywords. If your campaigns need more time spent on them to deliver your objectives, we’ll just go ahead and do it, you won’t pay more and you won’t need to micro-manage us.
If you'd like to know how we can improve your performance, or if you want to know more about YouTube Ads, you can reach out to us by using the form below.