The performance of your paid ads is bound to fluctuate. They may perform well during the first few weeks or months, only to experience a sharp decline in performance thereafter. If your digital marketing has lost its lustre, ad fatigue could be to blame. It’s a common problem that can affect most types of paid ads. Regardless of which online advertising networks you use, you should be conscious of ad fatigue. Read more
Structured data for SEO has become increasingly more common over the years. According to the data analysis platform W3Techs, it’s used by over 64 per cent of all websites. With structured data, you can optimise your website to perform better on Google. It will make your website stand out in Google’s otherwise crowded search results while encouraging more users to click your site’s organic listings. Read more
Encouraging people to visit your website is one of the biggest challenges of any online industry. You can have the best product in the world, but if people can’t find you, it’s all for nothing. There are lots of ways to promote your site, but the most significant by far, are search engine optimisation (SEO) and search engine marketing (SEM). Read more
Your website’s current design won’t last forever. As new web technologies and trends emerge, it will eventually become outdated. Fortunately, you can keep your website up to date by redesigning it. If you’re going to redesign your website, though, you should avoid the seven following pitfalls. Read more
When investing in advertising, the goal is always to get as many qualified buyers or leads into your pipeline as possible with minimal spend. To stretch your marketing pounds as far as possible, it is necessary to determine what channels are likely to be most effective for your business.
In today’s world, the most effective marketing channels are online. Digital marketing enables you to reach buyers anywhere in the world. You can also target individual users by utilizing data and sophisticated algorithms. Read on to learn whether Google Ads or SEO will give you the best results. Read more