Digital Marketing Resources

Web Design

Resources on building better websites, from landing page structure and user experience to accessibility, content, conversion tracking and design decisions. This section focuses on websites that not only look professional, but also support enquiries, bookings, applications and campaign goals.

Google Ads

Guides, insights and practical advice on using Google Ads effectively, from Search and Performance Max to Shopping, Display and conversion tracking. This section covers campaign structure, keyword strategy, bidding, landing pages, reporting and optimisation for organisations that want better results from paid search.

Meta Ads

Resources covering Facebook and Instagram advertising, including audience strategy, creative testing, lead generation, campaign structure and performance improvement. This section is designed to help organisations plan more effective Meta campaigns and understand what drives stronger engagement and enquiries.

YouTube Ads

Advice and insights on planning, creating and optimising YouTube advertising campaigns. This section covers video ad formats, audience targeting, creative strategy, campaign objectives and how YouTube can support awareness, consideration and conversion activity.

Spotify Ads

Guidance on using Spotify advertising as part of a wider digital campaign. This section covers audio ad planning, audience targeting, creative messaging, campaign setup and how Spotify can be used to reach people in specific locations, life stages or interest groups.

SEO

Practical SEO resources covering website visibility, content strategy, technical SEO, keyword research, on-page optimisation and local search. This section is designed to help organisations understand how search engines work and how to build stronger organic visibility over time.

Print Marketing

Ideas and guidance for effective printed marketing materials, including leaflets, posters, outdoor media, direct mail and campaign collateral. This section looks at how print can work alongside digital channels to create clearer, more joined-up campaigns.

Public Sector Marketing

Resources for councils, NHS bodies, partnerships and public sector organisations running behaviour change, recruitment, awareness or service-use campaigns. This section focuses on clear messaging, audience planning, accessibility, budget efficiency and measurable campaign delivery.

Healthcare Marketing

Guidance and insights for healthcare-related campaigns, including NHS services, GP practices, pharmacies, care providers and public health initiatives. This section covers how to communicate clearly, reach the right audiences and encourage people to take appropriate action.

Recruitment Marketing

Resources covering digital recruitment campaigns, candidate attraction, employer messaging and lead generation for hard-to-fill roles. This section focuses on how to reach relevant applicants, reduce wasted traffic and build campaigns that support real recruitment outcomes.