All about Google Ads: The Ultimate Guide to Why You Need It

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads to potential customers who are searching for their products or services on the Google search engine or browsing websites that are part of the Google Display Network. 

Read on as we aim to provide an in-depth understanding of Google Ads and highlight the reasons why businesses should use them.

An Overview of Google Ads

Google Ads is a pay-per-click (PPC) advertising platform, which means that businesses only pay when someone clicks on their ad. Advertisers bid on specific keywords that are relevant to their business, and Google uses a complex algorithm to determine which ads are displayed to users based on various factors, such as the quality of the ad, the relevance of the ad to the user’s search query, and the bid amount.

There are several types of Google Ads campaigns that businesses can choose from, including search ads, display ads, shopping ads, video ads, and app ads. Each campaign type has its own set of targeting options, ad formats, and bidding strategies, which can be customised to suit the business’s goals and budget.

The Many Reasons Why Your Business Should Use Google Ads

Use Google Ads to Reach a Large Audience

Google is the most popular search engine in the world, with over 90% market share. This means that businesses that advertise on Google Ads have the potential to reach a massive audience of millions of people who are actively searching for their products or services. Additionally, the Google Display Network reaches over 2 million websites and 90% of internet users, providing businesses with even more opportunities to connect with potential customers.

Use Google Ads to Enhance Targeted Advertising

One of the biggest advantages of Google Ads is the ability to target specific audiences based on various factors such as location, demographics, interests, and search history. This means that businesses can create highly targeted ads that are more likely to be seen by people who are interested in their products or services. 

Use Google Ads Because It’s Cost-Effective

Google Ads is a cost-effective advertising platform because businesses only pay when someone clicks on their ad. This means that businesses can set a budget that suits their needs and only pays for the clicks they receive. Additionally, Google Ads provides detailed reporting and analytics, allowing businesses to track their ad performance and make data-driven decisions about their advertising strategy.

Use Google Ads to Achieve Measurable Results

Google Ads provides detailed reporting and analytics that allow businesses to track the performance of their ads in real time. This means that businesses can see how many clicks, impressions, and conversions their ads are generating and make adjustments to their campaigns accordingly. Additionally, Google Ads integrates with Google Analytics, allowing businesses to track the entire customer journey from the initial click to the final conversion.

Use Google Ads to Increase Brand Awareness

Even if someone doesn’t click on a business’s ad, they may still be exposed to the brand and become more familiar with it. This can lead to increased brand awareness and recognition, which can be valuable in the long run. Additionally, businesses can create engaging and memorable ads that capture the attention of potential customers and differentiate them from competitors.


Google Ads is a powerful advertising platform that can help businesses reach a large audience, target specific audiences, and achieve their advertising goals in a cost-effective and measurable way. By understanding how Google Ads works and the benefits it provides, businesses can create effective campaigns that generate clicks, conversions, and brand awareness. However, it’s also important to note that Google Ads can be complex and requires ongoing optimisation and management to ensure optimal performance. Therefore, businesses should consider working with a certified Google Ads professional or agency to maximise their advertising results.

Are you looking for a Google Ads agency in London? Byte Digital is here to cover all the marketing bases for you. Work with us today to achieve real results!

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Posted by Gareth Allen

Over the past 20 years, I have worked on magazine/newspaper design & pre-press production, advertising, POS, DM, brand creation and guardian. I'm a front end-digital designer (html/css), SEO & SEM with a passion for digital marketing.