Driving Trade Growth for STIHL at Tudor

Tudor Environmental is a specialist supplier of professional grounds maintenance equipment, serving trade customers across sectors such as local government, education, landscaping, and arboriculture. As an official STIHL partner, Tudor offers a wide range of battery-powered machinery, consumables, and servicing support tailored to the needs of industry professionals.

With an established reputation for expert advice and next-day delivery, Tudor approached Byte Digital to help increase brand visibility and drive sales of STIHL products through a targeted digital strategy. The goal was to reach new trade customers, promote bundled purchasing behaviour, and highlight the value-added services that set Tudor apart.

We delivered a 6-month, multi-channel campaign targeting professional buyers across digital platforms, combining performance marketing with brand storytelling. Key channels included:

Google Performance Max (Shopping)
Promoting specific STIHL tools, accessories, and consumables by category. Asset groups were aligned to sector-specific relevance.

Google Display Network
A series of prospecting and retargeting campaigns using static and responsive ads to boost product visibility and re-engage past visitors.

YouTube Ads
Using video to reinforce Tudor’s expert-led approach and highlight key selling points like fast delivery, advice, and servicing.

Meta Ads (Facebook & Instagram)
Two campaigns: one focused on conversions using static/video ads, and one reach-focused, targeting users by job title in trade sectors.

We created tailored ad messaging for each platform, supported by custom visuals and service-led copy. Where Google Shopping couldn’t support product bundles due to GTIN restrictions, we reallocated budget to higher-performing areas.

Deliverables

• Campaign strategy & planning
• Copywriting & creative production
• Platform setup and targeting
• Google Shopping feed optimisation
• Monthly reporting and budget reallocation

Outcome

Strong engagement and growing visibility among trade professionals. Tudor’s key USPs, advice, servicing, and delivery, were successfully embedded across all touchpoints.

Highlights include:

• Increased STIHL sales
• Increased in-store visits and online engagement from trade customers