Two buyers looking for an agency

We put the brief in the buyer’s words.

The home-care provider wanted more enquiries. The NHS communications lead needed an agency with experience running Meta campaigns for an integrated care board in England. Both questions asked ChatGPT to search the web and show the evidence behind its recommendations. Neither named Byte.

We asked each question three times in fresh, signed-out conversations and kept the first answer each time. Our observation log sets out the exact questions and the sources ChatGPT cited in each answer.

How we made our experience easy to check

We gave each service a project a buyer could inspect.

Our service pages explain what we do. Our case studies show who the work was for, what we did and how we measured it. We brought those details together in our public company wiki, with links back to the original projects. A buyer can follow a recommendation straight to the work behind it.

Google Ads for a home-care provider

Three answers. Three links to the same care project.

In all three answers, ChatGPT recommended Byte and cited our Google Ads case study for a London home-care provider. That gave the buyer a six-month example of the service they wanted to commission. Between April and September 2026, the provider’s selected Google Search campaigns averaged £55.71 per tracked enquiry action. Those actions included calls, form submissions and clicks on telephone or WhatsApp buttons.

One answer also cited the wiki record of the home-care project. The original screenshot shows the recommendation with its source card open.

Meta advertising for an NHS campaign

ChatGPT cited our NHS 111 project in all three answers.

The NHS brief called for experience with a particular audience and channel. Each time, ChatGPT recommended Byte and linked to our NHS 111 mental health awareness campaign. A communications lead following that link could see how we used Facebook and Instagram to explain where people could get urgent mental health support.

The care provider and the NHS team had asked for different things. Each received a recommendation they could check against a campaign relevant to their own brief.

What might buyers find about your business?

Start with the questions prospects ask before they know your name.

For Byte, “Who can help a home-care company get enquiries through Google Ads?” was a more revealing starting point than a search for our agency name. It showed us which piece of work a buyer could see at the point of choosing an agency.

In a free AI visibility review, we look at a sample of the questions your customers ask, the businesses and sources that appear, and the pages that explain your experience. You receive a short written summary with the improvements we would prioritise for your website.