AI search optimisation helps your business become easier for systems such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot to find, understand and cite.
It is not a replacement for SEO. Strong technical foundations, genuinely useful content and trusted brand signals still matter. We build on those basics and add the work that conversational search makes more important: clear answers, credible sources, consistent business information and a visible presence beyond your own website.
We start by testing the questions that matter to your customers. We record where your brand is mentioned, cited or absent, compare the sources competitors earn visibility from, and review whether your existing pages can be crawled, understood and trusted.
That evidence becomes a practical plan. It may include improving priority service pages, creating genuinely useful comparison or guidance content, strengthening author and source signals, correcting technical barriers, and earning credible third-party coverage.
We keep AI visibility, traditional rankings, website traffic and enquiries as separate measures. That gives you a clearer view of what is changing and what is actually producing business value.
Every programme starts with evidence and is shaped around the platforms, prompts and customer journeys that matter to your business.
AI visibility audit
Brand mention and citation baseline
Competitor source-gap analysis
Topic and customer-question mapping
Clear priorities and test plan
Technical foundations
Robots and AI crawler review
Semantic HTML and accessibility
Internal linking and site structure
Important content available as text
Useful, citable content
Direct answers to real questions
Comparisons and decision support
Named expertise and transparent sources
Content freshness and maintenance
Authority and measurement
Reputable third-party presence
Review and reputation signals
Search and referral traffic context
Enquiries and assisted conversions
There is no secret switch that makes an AI system recommend a business. The durable work is to publish information people genuinely value and make the evidence behind it easy to verify.
For Google, AI visibility still rests on core SEO and people-first content. Google’s guidance for generative AI Search says there is no special AI markup or separate content format required. We therefore keep technical SEO, useful content and page experience at the centre of the work.
Other AI search experiences may retrieve and cite sources differently, so we also assess extractability, consistent entity information, source quality and visibility across the wider web. The plan is specific to the platforms your customers use, not a generic list of supposed ranking tricks.
If the evidence points to a broader SEO issue, we will say so and connect the work with our organic search service. If another channel is likely to meet the immediate objective more efficiently, we will say that too.
Measure visibility, not vanity.
AI search changes quickly, so the work is reviewed and adapted as platforms evolve. You'll see what we tested, what changed and what the evidence supports — without guaranteed rankings, citations or recommendations.
Frequently Asked Questions
Contact us
Ask us for an AI visibility review. We'll assess where your brand appears now, what may be holding it back and whether a focused programme is worthwhile.
