SEO Fundamentals

The method of gaining targeted traffic to a website from a search engine’s organic ranks is known as search engine optimization (SEO).

Creating and optimising quality content for certain keywords, optimising page speed and sourcing backlinks are all common SEO activities.

To put it another way:

The goal of SEO is to improve a site’s ranking in the organic (non-paid) search results.

This page has a collection of materials to assist you in learning the principles of SEO.

Google Ads vs. SEO: Which Is Better?

When investing in advertising, the goal is always to get as many qualified buyers or leads into your pipeline as possible with minimal spend. To stretch your marketing pounds as far as possible, it is necessary to determine what channels are likely to be most effective for your business.

In today’s world, the most effective marketing channels are online. Digital marketing enables you to reach buyers anywhere in the world. You can also target individual users by utilizing data and sophisticated algorithms. Read on to learn whether Google Ads or SEO will give you the best results.

White Hat vs. Black Hat SEO

White Hat and Black Hat SEO are terms created by SEO experts to distinguish between beneficial and possibly detrimental SEO practices.

The terms ‘White Hat’ and ‘Black Hat’ are derived from old Western movies, in which the good guys donned white cowboy hats and the baddies wore black ones.

This dynamic rings true in one of my favourite TV shows, West World (and I quite liked the original movie too) where the hero, William, wears a white hat and the villain, “The Man In Black”, wears not surprisingly, a black hat.

This is how I envision the two ‘Hats’ if they manifested into being.

What are Backlinks?

What are backlinks? Why do you need them? Here is everything you need to know about backlinks, what quality backlinks look like and what to avoid.

A backlink is a link on another website that directs visitors to yours. Consider it a professional recommendation. If another website recommends your page, they must believe it’s worth linking to or referencing.

Structured Data for SEO

Structured data for SEO has become increasingly more common over the years. According to the data analysis platform W3Techs, it’s used by over 64 per cent of all websites. With structured data, you can optimise your website to perform better on Google. It will make your website stand out in Google’s otherwise crowded search results while encouraging more users to click your site’s organic listings.

SEO Ranking Factors

Here is a complete list of SEO ranking factors that have been either been confirmed by Google or that we believe Google is employing.