3 Correlations of Web Design and Search Engine Optimisation
Web design and search engine optimisation (SEO) are two crucial components of building and maintaining a successful website. While they are usually seen as separate entities, they are deeply connected. In this article, we will explore three correlations between web design and structured SEO and how they impact the success of a website:
User Experience
The first correlation between web design and SEO is user experience. The user experience (UX) is how users interact with and perceive a website. A good UX is essential for any website, as it can impact factors such as bounce rate, time on site, and conversion rates.
UX also has a direct impact on SEO. Google, Bing, and Yahoo! use algorithms to determine the relevance of a website to a user’s search query. They also consider factors such as the user’s location, the device they are using, and their search history. This means a website with a good UX is likelier to rank higher in search engine results pages (SERPs) than a website with a poor UX.
One example of how UX impacts SEO is mobile responsiveness. With more and more users accessing the internet via mobile devices, search engines now consider mobile responsiveness a ranking factor. Optimised websites for mobile devices are more likely to rank higher in mobile search results as they provide a better UX for mobile users.
Site Structure
The second correlation between web design and SEO is site structure. Site structure refers to how a website’s pages are organised and linked. A well-structured website is easier for users to navigate and understand, and this can impact factors such as time on site and conversion rates.
Site structure also impacts SEO. Search engines use crawlers to index websites and determine relevance to a user’s search query. A website with a clear and logical site structure is easier for crawlers to navigate and index. This means that a website with a good site structure is more likely to be indexed correctly by search engines and more likely to rank higher in SERPs.
One example of how site structure impacts SEO is internal linking. Internal linking refers to linking between pages within a website. A website with a clear and logical internal linking structure is easier for crawlers to navigate and index. Internal linking also helps to distribute link equity throughout a website, which can help to improve the ranking of individual pages in SERPs.
Content
The third correlation between web design and SEO is content. Content refers to a website’s text, images, and videos. Good content is essential for engaging users and providing them with the information they seek.
Content also impacts structured SEO. As mentioned earlier, search engines use algorithms to determine the relevance of a website to a user’s search query. They consider keyword usage, content quality, and content relevance. This means that a website with good content is likelier to rank higher in SERPs than one with poor content.
An example of how content impacts SEO is keyword usage. Users type these words and phrases into search engines when looking for information. Websites that use relevant keywords in their content are likelier to rank higher in SERPs for those keywords. However, it is important to use keywords in a natural and relevant way, as search engines penalise websites that engage in keyword stuffing.
Utilise and Maximise Agile Web Design and Development
Web design and SEO are crucial to building and maintaining a successful website. They are deeply intertwined, and there are several correlations between them. A good UX, a clear and logical site structure, and good content are all essential for user engagement and SEO success. It is important for website owners and designers to understand these correlations and to design and optimise their websites accordingly. By doing so, they can enhance their website’s visibility in search engines, attract more traffic, and achieve their business goals.
At Byte Digital, we are a London-based PPC agency that collaborates with SMEs and organisations like yours to help them reach their business objectives by providing top-notch digital marketing services. Contact us at 020-8777-3300 for help with structured SEO today!
With over 22 years of expertise spanning various industries, Gareth Allen is a seasoned digital marketing specialist and Project Lead. His career journey has blended his design background with technical skills, producing remarkable outcomes. Gareth’s adeptness in creating compelling digital strategies has consistently driven profit growth for businesses. He excels in steering high-quality traffic and achieving remarkable sales conversions. His knowledge of website technicals, including front-end development (HTML/CSS), proves invaluable in optimising user experiences and page speed which directly influence conversion rates.