Print Marketing
Print Marketing for Public Sector Campaigns: When Leaflets, Posters and Letters Still Work
Print Marketing for Public Sector Campaigns: When Leaflets, Posters and Letters Still Work
Print marketing still has a useful role in public sector campaigns, especially when the message needs to reach people in a specific place, at a specific moment, or through a trusted local setting.
Print Marketing for NHS and Public Health Campaigns
Print Marketing for NHS and Public Health Campaigns
Print still has a role in NHS and public-health campaigns when the audience, location or behaviour makes offline visibility useful. It should not be treated as a fallback channel; it should have a clear job in the wider campaign plan.