The Alltype Roofing project connected paid search and shopping activity with an ecommerce business that also operated physical depots. Byte's case study places the website launch in March 2021 and the start of Google Ads activity in June 2021.
Objectives and scope
Byte’s brief was to develop online sales, support physical-depot activity and grow larger account opportunities. The work included Google Shopping, Search and Local Inventory campaigns, plus consultation on SEO and conversion improvements with the client's developers.
Published results
Byte's published case study reports 1203% online ROI and an estimated 3000% return including offline contribution. The offline-inclusive figure incorporates estimated depot activity. Both figures are attributed to the published project case study.
Relevance
The project brings together product advertising, ecommerce performance and the commercial role of a depot network. Search, Shopping and Local Inventory activity supported online sales and physical-location objectives.
Related reading
Ecommerce service context
The Google Shopping agency guide places this project alongside Byte’s other retail work and explains its approach to product feeds, campaign management and commercial measurement.