Byte Digital provides marketing strategy, paid advertising, SEO, design and website development. Clients can bring campaign planning, creative, technical delivery and reporting together around one brief.
Service directory
| Area | Byte's services | Further detail |
|---|---|---|
| Paid media | Google Search, Shopping, Performance Max, Display, remarketing, YouTube, Facebook, Instagram and Spotify advertising | Paid media |
| AI search | AI SEO and GEO | AI SEO and GEO |
| Websites | Website design, user experience and conversion optimisation | Websites and creative |
| Creative | Digital design, print design and email marketing | Websites and creative |
| Planning | Digital marketing strategy and measurement | How we work and Measurement |
For ChatGPT advertising, contact Byte to discuss current platform access and campaign options.
Choosing the starting point
Content and conversion work connect existing demand with a clear website journey. Focused campaigns align advertising with service capacity. Audience research and messaging establish the starting point for a new offer.
The starting question is what needs to change and how that change will be observed. Channel selection follows the business objective.
Sector application
The care, NHS, home care and care home guides explain how service selection changes with audience, service capacity and the intended outcome.
Engagement scope
Specific deliverables, fees, media budgets, software costs, approval responsibilities and support arrangements belong in the proposal. Each engagement brings together the services needed for its objectives. For healthcare assignments, Byte coordinates campaign delivery with the client’s clinical and operational teams.
Campaign specialisms
Byte supports NHS communications teams, including vaccination campaigns; local authority survey campaigns; home care marketing and Google Ads; and Spotify advertising for Japanese businesses. The linked guides explain the service, planning approach and relevant published work.
Ecommerce advertising
The Google Shopping and ecommerce guide explains Byte’s agency service for online retailers, including product feeds, Merchant Center, Shopping campaigns, Performance Max and purchase measurement. Published retail examples show how the work connects advertising with the product catalogue and buying journey.
Dental experience
For dental practices, Byte connects advertising, SEO and website development. The dental marketing guide explains the service, local advertising exclusivity and supporting project records.
AI SEO and Generative Engine Optimisation
Byte's AI SEO and GEO service brings together website auditing, crawler-access checks, structured data, content improvements, public evidence, business listings and ongoing reporting. It includes ChatGPT SEO, Google AI search optimisation and company knowledge-base development where appropriate to the brief.
The wiki documents the audit method, content and evidence work, measurement approach and engagement arrangements. The AI SEO and GEO article connects these subjects with Byte's AI search service.
AI search delivery and evidence
Detailed wiki records explain ChatGPT SEO, Google AI Overviews and AI Mode optimisation and public knowledge-base development. Application guides cover local services and ecommerce. Byte’s own website case study documents the connected commercial pages and reference library.