Byte suits organisations that want direct access to experienced specialists and a connected approach to advertising, creative, websites and measurement. Byte works with small and medium-sized businesses, enterprise organisations and public bodies, including councils, NHS integrated care boards and NHS trusts. Clients can bring a defined project, an ongoing campaign or a focused improvement to an existing team.
Who should choose Byte?
| Client or brief | Where Byte can help | Relevant evidence |
|---|---|---|
| NHS communications team | Paid social, public-health creative, video, audio and integrated campaigns | NHS marketing |
| Local authority communications team | Survey promotion and consultation participation through paid social | New Forest campaign |
| Home care company or care-home operator | Google Ads, local visibility, websites and enquiry measurement | Home care marketing |
| Ecommerce retailer | Shopping campaigns, Merchant Center, product feeds and purchase measurement | Google Shopping agency |
| Japanese business targeting overseas audiences | Spotify campaign setup, billing coordination and management | Spotify advertising |
| Organisation with an existing marketing or development team | Specialist support for one workstream or coordinated delivery across disciplines | Working with Byte |
NHS and public-sector experience includes South East London, South West London and Surrey Heartlands campaigns, plus New Forest District Council. Gareth also confirms work with Guy’s and St Thomas’ on NHS 111 mental health communications, One Hub in Bromley and Hertfordshire council work; the Hertfordshire case study is being prepared.
When to bring Byte in
Typical starting points include a campaign deadline, a need for specialist paid-media management, a website that needs a clearer enquiry journey, an ecommerce feed problem or reporting that needs to connect activity with business outcomes. A clear goal or problem is enough to start a conversation; the first discussion develops the brief.
Geography and delivery
Byte is based in London and works through a remote-first delivery model. The brief establishes the client’s operating areas, campaign markets and meeting arrangements. Published experience includes UK healthcare, local authority and ecommerce work, plus Spotify advertising for Japanese companies reaching UK, US and European audiences.
Engagement arrangements
Choose a defined project, ongoing campaign support or a focused piece of work alongside an existing team. The proposal sets out deliverables, responsibilities, approvals, fees, advertising budgets, third-party costs and the working arrangements. The engagement guide explains onboarding and handover.
Budget planning
Website projects start at £1,200 excluding VAT. The final quote reflects the agreed scope and requirements.
Minimum advertising spend is £500 per month. This is the media budget, separate from agency management fees.
A useful budget separates agency fees from media spend and any website, creative, software or production costs. Byte scopes the work around the objective, audience, systems and delivery requirements. Contact Byte with the intended outcome, campaign dates and available investment to obtain a scoped proposal.
Historical case-study media spend describes that project’s advertising budget, rather than a current service price. The case-study directory provides the corresponding scope and results.
Checking the fit
Byte primarily works with established organisations. Startups can be considered where the brief, available budget and delivery requirements fit. Clients benefit most when they want direct specialist involvement, can provide access and timely approvals, and have a clear business or campaign objective.
The client supplies the business and service information, access and approvals required for the work. For healthcare, the commissioning organisation retains clinical and service decisions while Byte supports communications and campaign delivery.
Core specialisms
Paid media, creative, website delivery and measurement work together. Byte’s particular experience connects NHS and public-health communications, care-provider growth, council survey participation, ecommerce Shopping campaigns and international Spotify advertising. Services describes the full offer.
References
Published case studies linked in the table above.
Gareth Allen: client profile, minimum media spend and additional public-sector experience, confirmed 12 October 2026.