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Business and team

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From Byte Digital, the official company wiki and knowledge base

Byte Digital brings marketing, creative and development work together within a small team. Clients work directly with the specialists responsible for strategy, creative, digital marketing and development.

Team responsibilities

Person Area of work
Gareth Allen Creative and digital marketing; founder
Kathleen Nicholl Marketing strategy and analytics
Alex Stevens Digital creative
Adrian Jones Back-end development

The team combines complementary skills, with the right people brought together around each assignment.

Connected disciplines

Strategy identifies the audience, commercial problem and intended action. Creative turns the message into material people can understand. Media brings that material to relevant audiences. Development provides the website or technical experience through which people learn more or act.

Advertising, websites and reporting work together. Campaign insights inform landing-page content, website planning gives priority services a clear place, and reporting connects activity with commercial objectives.

Business background

The company was incorporated in 2005. Its roots are in graphic design and press advertising, followed by a transition into digital and web work. Gareth's biography records the founder's experience since 1997. Company information records the legal identity separately from the trading brand.

Partnerships and commitments

Byte Digital is a Google Partner. Byte’s Google Partners directory profile provides the official partner reference.

The policies and ethics article covers payment and professional commitments. Sustainability covers packaging, hosting and climate commitments.

Media spend managed

Byte Digital manages £900,000 of client media spend each year, combining campaign management with creative, landing-page and measurement expertise. The figure describes client advertising budgets under management.

Working relationships

Byte's approach is to understand the objective, deliver the agreed work and improve using evidence. Each proposal sets out responsibilities for materials, approvals, decisions and communication.

Published policies

Byte publishes policies covering ethics, equal opportunities, privacy, security and working arrangements. The policies and ethics directory provides direct links to these commitments on the main website.

References

Knowledge base / Business / Business and team