Beckenham Dental Centre is a long-standing dental client of founder Gareth Allen's business. The relationship began around 2011 and includes website builds, hosting, maintenance and SEO. Byte Digital's Google Ads management began in January 2021.
The relationship history and website support were confirmed by the founder in October 2026. The advertising activity and results below are documented in the published case study.
Website support and marketing continuity
The relationship brings website development and ongoing support together with search marketing. It illustrates the combination available through Byte's dental marketing and website development service.
The wider relationship began before the Google Ads project described here. January 2021 identifies the advertising start, while approximately 2011 identifies the beginning of the client relationship.
The Google Ads brief
The practice wanted more new-patient enquiries from a smaller advertising budget, alongside greater awareness of its services among existing patients.
Byte organised campaigns by service, refined keywords and geographic targeting, tested service-specific adverts and improved landing pages. The work connected local searches with relevant treatment information and clear enquiry options.
Published first-60-day results
| Measure | Published result |
|---|---|
| Tracked conversions | Increased by 30% |
| Cost per enquiry | Reduced from £9.33 to £3.49 |
| Advertising budget | Reduced by 46% |
These figures describe the first 60 days of the account management reported in the original case study. Conversions are reported there as enquiries; they are an advertising response measure rather than a count of completed treatments.
Relevance for other dental practices
This project shows how campaign structure, local focus and the website journey can be considered together. Practices discussing a similar brief with Byte can identify their priority services, catchment and enquiry-handling capacity at the outset.
Read about Google Ads for dentists, website design and development and measurement, or contact Byte to discuss a project.
References
- Original Beckenham Dental Centre case study.
- Beckenham Dental Centre website (opens in a new tab).
- Founder confirmation, 19 October 2026: relationship from approximately 2011 and website builds, hosting, maintenance and SEO support.