ByteKnowledge BaseThe Byte Digital reference library

Change history

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From Byte Digital, the official company wiki and knowledge base

Published · Updated · Reviewed

This page records published changes to the Byte Digital knowledge base. Each article shows its publication, modification and review dates.

2 November 2026 — Byte Digital’s own AI SEO case study

Updated the Byte website case study to lead with the October ChatGPT results for home-care Google Ads and NHS ICB Meta campaign support. The original observations retain their capture date and sources.

2 November 2026 — Alltype Roofing AI SEO case study

Published the Alltype Roofing AI SEO case study, recording work in progress on roofing product discovery and mobile ordering.

26 October 2026 — ecommerce case-study detail

  • Added the Tudor Environmental STIHL campaign, documenting the trade audience, six-month channel plan, creative, feed work and published outcomes.
  • Expanded the ecommerce guide with the STIHL campaign and Drone Safe Store's published Shopping return on ad spend, including its connection to Drone Safe Register.
  • Linked the new record from the homepage, project directory, paid-media guide and ecommerce AI search page; added it to the sitemap and AI reading formats.

26 October 2026 — ecommerce experience

23 October 2026 — knowledge-base favicon

  • Added Byte's blue pixel-art favicon to every knowledge-base page, matching the main website's browser-tab and Apple touch icons.

22 October 2026 — founder's automotive design experience

  • Added Gareth Allen's automotive brand experience, including Mercedes-Benz and Piaggio, point-of-sale materials, press adverts, posters, brochures, brand guidelines and finance-offer copy.

21 October 2026 — founder-profile date format

  • Updated the founder profile’s structured-data modification date to include the recorded time and timezone of its last content release.
  • Updated the publishing process to retain precise modification times when available and record them for future content updates.

21 October 2026 — annual media spend

  • Updated annual client media spend under management to £1.2 million, as confirmed by Gareth Allen, across the company overview, paid-media guide and knowledge-base homepage.

20 October 2026 — wiki structured-data review

  • Reviewed structured data across all 65 wiki pages against the visible content, company information, article dates and linked entities.
  • Removed the homepage’s single-item breadcrumb markup; article pages retain their knowledge-base breadcrumb trails.
  • Linked article pages to their primary article entity and recorded free access at website level.

20 October 2026 — supplier information and insurance

20 October 2026 — company knowledge-base statement

  • Updated Byte's stated belief to cover earlier equivalent implementations by any company, with consistent wording in the founder profile and publication record.
  • Retained the invitation to submit dated earlier examples, the comparison with related work and the distinction between historical priority and timestamp evidence. The preserved Bitcoin-timestamped package remains unchanged.

20 October 2026 — sharing NHS campaign cost guidance

  • Explained why Byte publishes selected costs per conversion: to support ICBs, communications teams and agencies with budget discussions and baseline planning for comparable campaigns.
  • Clarified the campaign-specific context, recorded action definitions and distinction between advertising media costs and delivery fees.

20 October 2026 — NHS App, medicine wastage and mobile-first destinations

  • Added the NHS App campaign series, linking the finished video, audio and campaign landing page, with clear explanations of download-click measurement and consent.
  • Added the London medicine-wastage campaign, including the seven-card creative sequence and links to the full main-site case study.
  • Expanded preconception with practical mobile and accessibility features and the campaign's measurement approach.
  • Connected the records through the NHS directory, project collection, creative and measurement articles. Updated the 65-article sitemap, structured data, search index and AI reading formats.

20 October 2026 — quiz results and campaign scope

  • Clarified that the Pharmacy First result of £1.48 per completed quiz relates to its dedicated quiz conversion campaign.
  • Refined the selection of quiz metrics across the case studies, NHS overview, measurement guide and article summaries, retaining the preconception quiz's participation result.

20 October 2026 — quiz participation and survey motivation

  • Added Byte's campaign experience of strong quiz participation and high survey completion rates, explaining the appeal of interaction and having a voice in NHS and council engagement.
  • Recorded Byte's experience of financial incentives and connected the NHS public-engagement approach with the local authority survey guide and relevant case studies.

20 October 2026 — preconception campaign landing page

  • Added direct links to the live Plan for Baby website from the preconception case study and NHS overview.
  • Explained Byte's design and development of the mobile-first campaign destination and its role in connecting adverts with information and local support.

20 October 2026 — founder's AI SEO and GEO focus

  • Added Gareth Allen's October 2026 focus on AI SEO and GEO, combining creative design, development and strategic marketing with practical experimentation.
  • Connected the founder profile with the service overview, knowledge-base implementation, Byte website case study and dated AI search observations.

20 October 2026 — renewable-energy hosting

  • Added the 100% renewable-energy matching commitment for Byte's website hosting packages and linked it from the website services article.
  • Updated the supporting launch-record source description to keep supplier identity private. The recorded requests, archive checksums and Bitcoin-timestamped evidence remain unchanged.

20 October 2026 — South West London and Surrey Heartlands campaigns

20 October 2026 — founder career history

  • Added Gareth Allen’s 1997–2001 Newsquest experience, progression from junior to midweight designer, and work in local press advertising, complete publications and editorial layout to his founder profile.

20 October 2026 — quiz and conversion costs

  • Added documented quiz costs alongside the campaign explanations, including £1.48 per completed Pharmacy First quiz.
  • Published defined poll-submission, registration and resource-action costs in the relevant records and a linked NHS results summary.
  • Updated the measurement examples, article metadata and generated reading formats.

20 October 2026 — why Byte uses campaign quizzes

  • Explained the creative rationale for quizzes and interactive advertising: encouraging people to read, think and participate, with the aim of supporting later service recall.
  • Connected this approach across the NHS overview, Pharmacy First and preconception records.

20 October 2026 — rapid-response NHS campaign delivery

20 October 2026 — NHS audience and creative review

  • Reviewed all 16 supplied campaign documents and the three existing NHS case studies, expanding the NHS library around campaign purpose, audience selection and creative thinking.
  • Added detail on IMD-informed outreach, language, family and community audiences, phased delivery and the roles of social, search, video and audio.
  • Selected results appropriate to each campaign's objective, including audience coverage, awareness CPM, message completion and information engagement.
  • Updated article metadata, the sitemap, structured data, search index and AI reading copies from the same editorial sources.

20 October 2026 — women’s health survey results

20 October 2026 — company introduction

  • Added GEO (AI search optimisation) to the company overview opening and the matching company description in structured data.

20 October 2026 — NHS campaign library

  • Added 12 topic-based NHS case studies, drawing on 16 supplied campaign documents. Repeated campaigns appear in dated sections, with the December 2025 Pharmacy First proposal identified separately from completed results.
  • Documented Byte’s strategy, audience planning, creative collaboration, campaign management and reporting, with NHS production credited for clinician-led video.
  • Added defined performance measures and source-report references, and connected the records through the NHS and project directories.
  • Regenerated the 61-article sitemap, structured data, search index and AI reading formats. Original source PDFs remain private; existing publication and timestamp evidence remains unchanged.

20 October 2026 — first ChatGPT observation batch

  • Added the AI search observation log: six fresh, unbranded ChatGPT questions covering home-care Google Ads and NHS ICB Meta campaign support.
  • Recorded Byte recommendations and citations in all six answers, including one direct knowledge-base citation, with exact questions, times and supporting URLs.
  • Published structured observation data and a citation screenshot; linked the log from the Byte website case study, measurement method and ChatGPT article.
  • Added the new article to the 49-page sitemap and regenerated the shared reading formats and structured data. The existing Bitcoin evidence package remains unchanged.

20 October 2026 — launch evidence and effectiveness record

  • Added launch-day hosting access records and a retained Search Console screenshot supporting publication on 12 October.
  • Published a redacted access extract as supplementary evidence, preserving the original Bitcoin-timestamped package unchanged.
  • Clarified the project's purpose in one paragraph and added a sourced preliminary comparison with related approaches.
  • Started a dated effectiveness record, with discovery and access observations and a method for recording AI citations, accurate answers and subsequent enquiries.

20 October 2026 — AI SEO and GEO focus

  • Refocused the service overview and shared navigation on AI SEO and GEO.
  • Updated linked descriptions, page metadata, structured data and AI reading files to match the article’s AI search focus.

20 October 2026 — expanded AI search reference and Byte website case study

19 October 2026 — AI SEO and GEO service expansion

  • Published the connected main-site AI SEO and GEO hub, service explanations, guides, case study and visibility review page.
  • Added four wiki methods: AI visibility audits, AI search measurement, content and evidence and AI SEO engagements.
  • Expanded search visibility, services, choosing Byte, the implementation guide and publication record; added contextual links to the main service pages and guides.
  • Reviewed the complete 41-article library, aligned the dental exclusivity description with the company-wide policy and retained the original evidence package and verified Bitcoin proof.
  • Regenerated the sitemap, search index, JSON-LD and Markdown reading files from the shared editorial sources.

19 October 2026 — dental marketing and campaign records

  • Verified the OpenTimestamps Bitcoin attestation for the unchanged version-one evidence package against block 972195; published the upgraded proof and verification record, and replaced pending notices on the overview, project article and publication record.

  • Added dental marketing and website development, Beckenham Dental Centre and NHS urgent dental care.

  • Linked the new records from relevant service, sector and project articles.

  • Updated the sitemap, search index, structured data and AI-readable copies.

19 October 2026 — AI SEO project and publication evidence

  • Added the project story, implementation guide and publication record.
  • Preserved the retained launch files and a checked public snapshot in a versioned evidence package; submitted its hash to OpenTimestamps calendars.
  • Reviewed all 31 existing articles and added contextual links from relevant business, search, website, measurement and project pages.
  • Expanded the sitemap, structured data, search index and machine-readable collection to include the three new articles.

12 October 2026 — launch and improvements

  • Published the initial 28-article company wiki, XML sitemap, structured data and Markdown reading files.
  • Added links from the main website footer and resources introduction.
  • Added a wiki-only www redirect and a shared, cacheable search index.
  • Added brand guidelines and a guide to choosing and working with Byte.
  • Simplified article extraction: article content precedes one shared navigation, with no repeated AI introduction on every page.
  • Added per-article publication, modification and review records and this change history.
  • Corrected the founder experience statements on the main About Us and care marketing pages to 29 years, and added a high-level About Us link to this wiki.

12 October 2026 — pixel-art brand story

  • Added Gareth’s approved pixel-art story to the brand guidelines, connecting his early gaming influences with Byte’s design, development and measurement work.

How this library is maintained

The wiki’s Markdown articles are the editorial source. HTML pages, Markdown reading copies, the search index, llms.txt, the complete text, XML sitemap and JSON-LD are generated from those sources. Shared business facts are held in one canonical record so company numbers, VAT details, experience and media-spend statements remain consistent.

A content change updates the affected article’s modification date. A review updates its review date when the article has actually been checked. A rebuild or visual-only change does not reset every article’s content dates. Publication dates remain the original publication dates.

The company information and brand guidelines pages provide the public reference for business identity. Main-website templates that also display these facts are included in consistency checks when the facts change.

References

  • Byte Digital knowledge-base publication and maintenance records, 12 October 2026.
Knowledge base / Evidence / Change history